Start a Cafe from scratch: start a New Store

The first "green time" when a cafe opens is called the start-up stage of a new store. According to the maturity of the business circle, as well as the size of the store, business mode (dining, take-out), etc., the length of this stage is different. The first month can usually be regarded as the starting period for shops of 100 square meters, while it may take 2-3 months for shops with large size to step out of the new store period. Often because the license is not complete (All licenses have not been completed yet), invoices cannot be issued, operating hours are not fixed, and team running-in is not enough (Even the personnel are still in intensive change), the production list is incomplete, the operators themselves have not entered the state and other reasons, we like to declare to the outside world that "the store is in trial operation", although the so-called "trial operation" can only be a self-deceiving statement, without legal definition and recognition by the competent government departments, but the coffee shops that are indeed in "trial operation" are easier to obtain the understanding of all parties and become the "hidden rules" established in the catering industry. We might as well think of the start-up period of the new store as the "trial operation stage".

For the start-up period of new stores, coffee shop entrepreneurs (operators) should maintain high morale and compact and efficient working state, make full use of the particularity of this stage, find the comprehensive feeling of operating coffee shops, smoothly control all aspects of operation, and open up the situation. Our Platinum Coffee College will explain the coffee shop consumer psychological cognitive model, marketing propaganda strategy, etc., which are actually related to this. Facts have proved that after the most inclusive and very short "trial operation" stage is abandoned, many marketing measures are no longer effective, and it is difficult to effectively mobilize the excitement points of surrounding customers, which may fall into the unfavorable situation of "protracted war". As a slow-heating catering business with relatively long maintenance period, coffee shop is a very unfavorable situation.

Paying equal attention to sensibility and rationality is the basic strategy that coffee shop operators should control at this stage. Daily financial analysis must be done, and daily, weekly and monthly data mining must be adhered to. Entrepreneurs with financial or engineering background express their advantages vividly at this stage. But at the same time, you need to find character and fill culture for your cafe. It is not difficult to find out that if a coffee shop can maintain high coffee and other product quality, and the owner's personality charm and literary atmosphere are also relatively strong, the success rate is very high. Of course, if nothing is done in the positioning planning and design renovation phase, it is too late to build all the "soft elements" from scratch, because the die has been cast and the tide has gone.

Today, coffee shop entrepreneurs in the mainland of China are in a period of explosive market demand and increasingly severe competition. Even coffee enterprises and coffee people in neighboring Korea, Japan and Hong Kong are sharpening their knives and seizing the opportunity to share a piece of the pie. Good locations are divided, costs rise, and consumers who have just emerged from ignorance are divided and nibbled by various brands... The bigger the city, the more open it is, and the higher the commercial maturity of the business circle, the clearer this phenomenon is reflected. Even the coffee-shop model of three or five years ago is running low. Five years later, whether it is still a good time for independent cafes and personality coffee shops to start businesses is hard to say now. Our cafe operators should take out the spirit of "think twice, never turn back", work hard, stick to it, enjoy it happily, learn how to manage their mellow life happily, play seriously every day, and bravely express the fresh things that happen in society every day, as well as their own character and philosophy of life, so that the cafe can grow healthier and happier.