The way of Cafe Operation-7 elements of Operation and Management

Running a coffee shop is no different from daily life. You can't do without firewood, rice, salt, sauce, vinegar tea and vinegar tea. I often receive phone calls to inquire about the many matters involved in the operation and management of the cafe. When the following needs to have almost the same practice, running a coffee shop should no longer be a painful thing, but like a fish in water, can handle it.

It takes time, place and people to win a battle. The same is true for the coffee shop, find the ideal position at the right time, then the rest is harmony, so today we revolve around people and analyze seven very important elements in the operation and management of the coffee shop.

1. Set up a team

Many people open their own cafes and shoulder a lot of responsibilities. when they are unable to fully manage the store, or when they lack management skills, they are looking for candidates from the outside. Here, it is suggested that shopkeepers must start by recruiting managers to set up their own team, and then find other friends.

In the process of forming a team, be sure to understand the employee's personality characteristics, hobbies, and some family background. When the leader understands his own employees, the communication will be smoother in the later stage.

two。 Enterprise culture

In the preparation process of the coffee shop, you must give your own shop a name, and the name must have its origin, so the corporate culture must be explained around the name, and the core idea in the corporate culture is very important. remember to find such a core sentence as your own coffee shop culture, first, it can rally your team morale, and second, it will also become a message to customers. A bridge to be recognized by customers.

3. Shop assistant training

The issues involved in the training are:

A: unify the drink standard before opening the shop (ensure the production process of each drink, make sure that each drink has its own cup.)

B: equipment maintenance and matters needing attention in use (such as smoothie machine, bean grinder.

C: ordering process (self-service ordering / service.)

D: service process (welcome words for guests to enter and check out, farewell words., notes for greeting guests, attention details for drinks and meals.)

E: emergency handling (fire safety, water and electricity, tax department, health department, etc.)

F: beverage, food safety awareness (matters that must be verified before opening a shop, regular inventory of raw materials.

G: cash security (how to identify counterfeit currency, credit card use, cashier process, financial statement settlement process.

4. Maintenance of store environment

A: store hygiene standards, cleaning process, disinfection process.

B: home, table and chair display standards, newspaper and magazine display, decoration display.

C: the volume and repertoire of background music.

D: the smoothness of the network.

5. Weibo marketing

The use of the online platform, when to take care of Weibo, how to respond to customers in the store to add Weibo, how to interact with customers online.

6. Time and data

A: how to understand customers' consumption habits through the division of time?

B: how to master the law of time and make reasonable use of time?

C: what are the items to check before the busy period?

D: what do you do during off-peak hours?

7. Activity arrangement

Cafes originated in the West, so we should pay attention to make appropriate adjustments to cater to Western festivals, create a festive atmosphere in advance, do some necessary store decoration, and withdraw some drinks and meals that cater to the festivals.

Cafes originated in the West, but they are opened in China, so traditional festivals can not be ignored.

Coffee shop in the operation and management of the most matters involved, managers play a core role, in operation and management, to keep running-in with the shop staff, how to create a good team atmosphere?

Coffee shop customers come from all directions, a variety of, this is a very test of the process of managers, how to better communicate with customers, if to interact more with customers to get customer recognition, such a virtuous circle has been going on?