Starbucks' creative management technology style Starbucks

Starbucks is the most frequently seen coffee shop in the world's technology media. They are actively seeking cooperation in the field of technology. It is also a rare coffee chain with the post of Chief Digital Officer (Chief Digital Officer). Adam Brotman, who holds this position, once said in an interview with Forbes: "when connecting online and offline," We recognize that the online resources of the Internet enable us to better establish reliable connections with customers on a large scale through new interactions. "

Powermat wireless charging

The days of walking into Starbucks and looking for sockets with its own charger and data cable will soon come to an end. Starbucks stores in the San Francisco Bay area are already equipped with Powermat wireless charging systems.

As long as you connect the charging ring provided by Powermat to the charging port of the phone, and then follow the instructions to place the charging ring in a specific position on the table, the charging component under the table will begin to charge the phone wirelessly.

Back in 2012, Starbucks announced support for Power Matter Alliance (PMA), the wireless power standards alliance behind Powermat, to help it promote the wireless charging technology.

Their rival WPA is also very strong because WPA is the driving force behind the Qi wireless charging standard, which is supported by big manufacturers such as Samsung, LG, Nokia and so on.

In fact, this is not the first time Starbucks has stood in the standards war. As early as 2001, Starbucks has played its part in the technology world. It and Apple have stood on the side of the Wi-Fi standard to help it defeat Home RF and become a household name for wireless network standards.

Spotify online Music

Coffee and music have always been inseparable friends, and Starbucks certainly knows that. Starbucks has previously sold jazz CD and artist selections in the store. Starbucks has also changed the way they provide music in the Internet era, recently becoming a long-term partner with online music subscription service Spotify.

Starbucks Starbucks card members can evaluate music on Spotify, and Spotify will adjust the list of songs played in Starbucks stores based on this.

On the other hand, paid subscription members of Spotify can get stars by listening to music, which can be exchanged for free coffee at Starbucks stores.

Powerful Starbucks official App

Starbucks' technology style is not only reflected in the store experience, but also extends beyond the store, so that you can experience it even if you haven't touched the store yet.

All this is done through their official App. The App, which now has 13 million users in the United States, has been highly appreciated by Forbes, Business Insider and other foreign media, benefiting Starbucks' brand and performance.

Last September, Starbucks added the Uber ride-hailing service to its official App. After users chose the Uber ride-hailing service on Starbucks' official App, the system jumped to the Uber app and began to call a car.

In addition, when you are still on your way to Starbucks, Starbucks' official App allows you to place an order and calculate the time you arrive at a designated store based on your GPS location. When you arrive at the store, the coffee and food are just ready to pick up and go. After months of testing, Starbucks launched the service in Poland and Oregon at the end of 2014, and now it has expanded to Washington, Idaho, Alaska and other northwestern regions in the United States.

If you don't want to go to Starbucks in person, there is a corresponding solution in this App. They work with Postmates, a startup known as the "Uber of express delivery", to integrate the latter's delivery services into their App, and Postmates will begin to arrange delivery after placing an order.

Starbucks' official App also integrates mobile payment functions and is very popular. According to Starbucks' results for the first quarter of 2015, in the US market, they make an average of 7 million transactions a week via mobile phones, accounting for 16% of the total.

Adam Brotman's remark is perhaps the best note of Starbucks' tech style: consumer behavior has changed a lot in the past few years. We look at it at many levels, first the outbreak of smartphones and apps, then social platforms are also involved, and people begin to give gifts through digital channels, so we also need to spread the Starbucks brand in more areas. I feel lucky to have the opportunity to work with a group of leaders who recognize the importance of deepening ties with consumers.