The new army of Chinese beverage retail coffee accompanies you to blow the trumpet.

Today, our Shanghai Hotline Finance Channel interviewed the new leader in this industry, the general manager of Coffee accompany you Food Company, Qi Dong, who will talk to us about how to view the development prospects of this industry in China as a new developing giant, and look forward to the company's ambition to enter the retail industry at the same time.

Coffee accompany you as a Korean chain coffee brand, since its establishment in Korea in 2008, has grown to nearly a thousand local stores. In a short period of 5 years, it has become the leader in the Korean coffee chain industry. At present, it has spread to many countries, such as China, the United States, Japan, Singapore, the Philippines and so on. Coffee accompanied you into China in 2012, and now it has established a complete industrial chain integrating procurement, R & D, processing, production, logistics and retail, and has hundreds of stores in China.

Coffee accompanies you with three main features:

1, product service-personalized, coffee after moderate roasting taste but not astringent, the taste is more suitable for Easterners. Coffee beans are selected from imported Brazilian coffee beans, after first roasting, and then matching the mode of production, soft taste, fragrance. While coffee is popular, coffee has also added its derivatives, such as waffles and Spumoni, giving consumers more choices to experience each flavor.

2, promotion model-Star, hire first-line stars with super high influence in South Korea: Jang Genshuo, Han Yise, etc., as the spokesman of the brand. Coffee accompanies you to value its young and fashionable image, and hopes that through the super-popular fashion icons, the stars can build up the trust and fashion sense of their products in China.

3. Store environment-leisure, fully combining European classics with "Korean delicacy" to create a traditional European compound leisure cafe, opening up an ideal living and leisure space for the impetuous and depressed urban "happy family".

Coffee accompany you Food Company is the operator of Caffebene's professional food retail brand operation, marketing, logistics, sales and service. The company has an experienced team, strong brand promotion and market operation capabilities, efficient R & D capabilities, professional training institutions, and a nationwide cloud technology logistics network. At the same time, the company also has the exclusive agency of hundreds of products of many high-quality brands, such as German first-class brands Hassia and NEU's. At present, the company is also looking for relevant strategic cooperation dealer partners in China to strive for strong cooperation, so that the two sides in the development of retail outlets, product sales, there are more exchanges and cooperation.

Retail market strategic planning:

1. Committed to helping Chinese consumers choose high-quality products of first-tier brands, so that "people have nothing, people have their own advantages"

2. Through the distributor partners in the seven regions of the country, there are more than 120000 retail outlets, and relying on big data and advanced O2O marketing means, the distributors, consumers and the company can achieve a win-win situation.

3. Online brand and product promotion, offline channel supply, effective conversion between tens of millions of store members and retail channel consumers.

Retail channel management concept

In addition to promoting your brand online, the most important thing for coffee this year is to find exclusive regional distribution partners offline, create a new O2O operation model, and set up retail outlets. We will focus on brand operation, expand resources, share brand dividends with distribution partners, and jointly lay terminal retail outlets. Coffee with you related promotional products, will appear in close to thousands of households around the terminal convenience stores, so that more affordable resources advantage, closer to Chinese consumers.

Considerations for dealers

First of all, there must be local retail channels; secondly, there must be a certain number of terminal outlets; most importantly, they are willing to grow with the company and agree with the company's development philosophy.

The first product promotion meeting attracted more than 100 dealers across the country.

On May 28, 2014, Coffee accompanied you to hold the first product promotion meeting in Shanghai, which attracted more than 160 dealers from all over the country. At this meeting, in addition to the promotion of product experts from Germany and South Korea, coffee company you also awarded a bronze medal to the first batch of dealer representatives who joined your coffee distributor team. More than a number of dealers at the scene with coffee to accompany you signed a letter of intent.

Coffee with you has maintained a high-speed development trend in China, coffee with you food company hopes to work with partners to cultivate an ecological circle of high-quality brand products. I believe that under the operation of the excellent team led by Mr. Qi, with the help of the strong expansion power of coffee accompany your brand, coffee accompany you will realize your dream as soon as possible and create a new benchmark for the fast consumer goods retail industry.