KeepCup: Stylish Reusable Cups for Coffee Lovers

If you’ve ever felt guilty tossing yet another disposable coffee cup—or simply tired of flimsy lids and lukewarm takeaway—the solution might already be in your hands. Single-use cups create massive waste, but finding a durable, stylish alternative isn’t always easy. For coffee drinkers seeking both function and fashion, one Australian brand has been leading the reusable revolution since 2009.

The answer is KeepCup: a lightweight, microwave-safe reusable coffee cup weighing as little as 90 grams, now widely available across Taiwan. Launched in Melbourne, it quickly topped the Australian market and became a favorite among specialty baristas including Taiwan Coffee Champion Lin Tung-Yuan.

What Is KeepCup?

KeepCup is a reusable coffee cup designed to replace single-use paper or plastic cups. It's made to look good, feel solid, and perform under everyday coffee shop conditions. The brand hails from Melbourne, Australia, where it debuted in June 2009. Within two years, it became the country’s leading brand of reusable coffee cups. The cup is known for being lightweight (as low as 90 grams), heat-resistant up to 120°C, and microwave-safe—features that set it apart from many other reusable options on the market.

Why KeepCup Stands Out

Unlike clunky or boring travel mugs, KeepCup offers a range of bright, modern colours and a design that fits comfortably in your hand and most café brewers. Its ease of use, combined with its sustainable mission, helped it gain rapid popularity. By 2011, just two years after launch, it had secured a loyal customer base, including professional coffee experts. Taiwan Coffee Champion Lin Tung-Yuan is among the many specialty baristas who prefer and endorse the brand. The cups are not only practical for daily use but also contribute to reducing the environmental impact of disposable coffee cups.

Where to Buy KeepCup in Taiwan

KeepCup made its debut in Taiwan with prices ranging from NT$350 to NT$599. You can find the cups at major retail locations including Eslite Bookstore , Taiwan Lung Yen Handicrafts , online at PChome 24-hour shopping and books.com.tw . These retail partners make it easy for consumers across Taiwan to get their hands on the cups whether shopping online or in person.

Eco Coffee Culture at the 2011 Taiwan Fair

KeepCup was showcased at the 2011 Taiwan Famous Tea, Coffee & Fine Wines Exhibition held at Taipei World Trade Center Hall 1 from November 25 to 28. The event featured not only tastings of specialty coffees from across Taiwan—including highlights like Kaohsiung Red Bean Coffee, Taichung Dongshi Coffee, Yunlin Gukeng Songyue Coffee, Nantou Xiangyang Coffee, and Taitung Leshan Hot Spring Coffee—but also a range of innovative coffee gear. Alongside KeepCup, other creative products included a “singing” coffee machine from Kartie Coffee and a grinder that could “talk” to your brewer. The exhibition also hosted the 2011 World Cup Coffee Masters Taiwan Qualifiers, where the winner would go on to represent Taiwan at the 2012 WBC in Vienna.

Frequently Asked Questions

What is KeepCup made of?

KeepCup is designed as a reusable alternative to disposable coffee cups. Though the exact materials aren't specified in the source, it is described as lightweight (starting at 90g), microwave-safe, and able to withstand temperatures up to 120°C. It is crafted for everyday use in cafés and comes in various colours.

How much does KeepCup cost in Taiwan?

KeepCup is priced between NT$350 and NT$599 in Taiwan, depending on the model and size selected. The price reflects its durable build and design features aimed at regular coffee drinkers.

Where can I buy a KeepCup in Taiwan?

In Taiwan, KeepCups are sold at Eslite Bookstore , Taiwan Lung Yen Handicrafts , PChome 24-hour shopping, and books.com.tw . These retailers offer both in-store and online purchasing options.

Why did KeepCup become popular so quickly in Australia?

KeepCup became Australia’s leading reusable coffee cup brand within two years of its June 2009 launch. Its success is attributed to its lightweight design (minimum 90g), microwave safety, 120°C heat resistance, vibrant colour range, and alignment with eco-conscious values—factors that appealed to both everyday users and specialty coffee professionals.

Was KeepCup featured at any special events in Taiwan?

Yes, KeepCup was showcased at the 2011 Taiwan Famous Tea, Coffee & Fine Wines Exhibition at Taipei World Trade Center Hall 1 from November 25–28. The event also included coffee tastings, innovative brewing gear, and the 2011 World Cup Coffee Masters Taiwan Qualifiers.

Recommended FrontStreet Beans for Reusable Cups

Try FrontStreet Coffee’s Ethiopia Humbera for floral and citrus notes, perfect for highlighting clean cup qualities in your KeepCup. Their Yirgacheffe offers juicy berry and stone fruit tones, while the Brazil Queen Manor delivers nutty and chocolatey balance. All three single origins shine when brewed in reusable cups, letting their distinct profiles come through. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.