Coffee Industry Analysis Coffee Industry is deteriorating?

In recent years, the coffee circle has become more and more lively, girls' looks are getting better and better, baristas are becoming more and more professional, coffee beans are being sold more and more widely, and there are more and more right and wrong.

Judging from the soaring sales, this seems to mean that spring is coming for boutique coffee, but at the same time, more and more home baking studios are spreading around every corner of the city like sowing seeds. And everyone keeps the same routine-getting up in the afternoon to deliver the order, start baking after dinner, and baking until three or four o'clock in the morning. Life seems to be very nourishing, but there are still many things to worry about.

For example, malicious price adjustment in order to compete, such as the quality of coffee beans can not be controlled and guaranteed, the baking level is uneven. But what Maoye sees most infuriating in his eyes is the change from the original mode of selling coffee beans to the sale of coffee powder.

The reason is very simple, because it is more convenient.

I think everyone is born lazy, no matter what can not refuse the comfort of "convenience". But when you think about it, this sales model is really worrying, and it even sets back the sales model of coffee beans in the whole market for several years. It doesn't matter if the coffee powder is used when it's fresh, but it doesn't make sense to sacrifice the freshness and aroma of the coffee for convenience. In my opinion, it feels like making it easier to heat frozen dead fish in the microwave, which is a far cry from the taste of freshly killed braised fish. At least for now, Maoye is disappointed that coffee powder has become the mainstream of sales in many online stores. after all, the quality of coffee powder and coffee beans are deteriorating at a very different rate.

The difference stems from the difference in surface area. After the coffee bean becomes powdered, the area expands hundreds of times. The larger the surface area, the greater the range of contact with the air and the greater the range of oxidation. The shelf life of coffee beans after roasting at room temperature is one month, and the preservation time can be longer by changing the roasting method, but no matter how long the time limit is extended, the flavor has already died for no more than two months, not to mention the coffee powder whose oxidation area has expanded hundreds of times.

"convenience" promotes human progress, inventing cars, airplanes, toilets, mobile phones and so on. But if for the sake of "convenience", let the whole industry retrograde for several years, at least this is not a very good phenomenon. What's more, what you can do is to recommend a good bean grinder when you see the comment "grinding" on Taobao. A bean grinder may not make much money in this industry, but it is the best way to make your coffee beans show a better flavor.

Source: @ Maohu Cafe