In order to seize the coffee market, add Rosa cake and hold hands with 90 + coffee.

(2015 world handbrew coffee champion Odd-Steinar T ø llefsen shared his experience on hand brewing coffee.)

Coffee lovers at the scene participate in the 90 plus coffee cup test.)

Changsha, August 3 (moment journalist Xiang Wan) as a new force in the Changsha coffee market, Rosa cake shows a strong momentum, no less than wheat coffee, following the launch of a cup of hand coffee, and then cooperate with the top coffee series 90 plus, international coffee system operator Wang Li Coffee to introduce boutique coffee beans and international top coffee hand brewing technology, adding weight to seize the Changsha coffee market.

On August 3rd, Ninety plus Coffee and Wang Li Coffee together with Rosa Cake held a hand-brewing coffee sharing meeting at Sifangping Cake Magician in Changsha, and invited 2015 world hand-brewing coffee champion Odd-Steinar T ø llefsen to share their experience of hand-brewing coffee, and had a close interaction with Star City coffee lovers to participate in the 90 plus coffee cup test to subvert the perception of coffee in terms of vision and taste.

The person in charge of Rosa said that according to the eating habits of the citizens, coffee has become one of the main "partners" of pastry products. With the rapid growth of coffee sales in the past two years, its domestic market potential has also attracted the attention of the brand. In the environment of worship and fast consumption, the provision of boutique coffee has become the main goal of Rosa. In the future, Rosa will launch the "Coffee" series in all stores.

"if I were asked to score, I would give Rosa's coffee a score of about 80, which is basically the same quality as Starbucks." Wang Zhu Cen, chairman of Wang Li Coffee, said that with the improvement of living standards, changes in living habits and the structure of the main consumer population, the domestic coffee market has entered a period of rapid development, although there is still a big gap between domestic per capita coffee consumption and European and American countries, but the coffee market is expanding at a rate of 50% a year, and there is huge room for value-added. The reason why Rosa chose to cooperate with Wang Li and ninety plus is also based on the fact that low-quality coffee can no longer meet the needs of consumers.

According to a survey conducted by the China Business Information Network, it is found that the development potential of ground coffee is greater than that of instant coffee. As consumers' coffee consumption taste is getting higher and higher, instant coffee can no longer represent coffee consumption. Consumers begin to recognize the brand, style and purity of coffee, and want to enjoy the fun of coffee. The sudden rise of coffee also facilitates the precise needs of consumers.