The first crowdfunding cafe in Changsha has disappeared.

Yujiahui, the first brand of Internet mask, is implementing a partnership mechanism, and all the middle managers of the company have been granted corporate options. The picture shows the first phase partner of the company. Data picture

In fact, doing business in partnership is nothing new. You provide the funds, I have the channels, and he has the skills to learn from each other. It is never a good thing. But when a few people get together, you have your opinion, I have my opinion, and it is difficult to say what interests are involved, so it is difficult to tell the things that involve interests, so the business partnership has produced countless bitter or romantic stories. Today, let's talk about business partnership and see if the cases selected by the reporter can give you some thinking and insight when you are partnering with him to start a business.

Three Jingjia microelectronics alumni chatted with each other to create a 100 million yuan company in one night.

After graduating from the University of Science and Technology of National Defense, Zeng Wanhui was assigned to work in a ministry in Beijing for 10 years. In 2006, by chance, he met Hu Yahua, a university classmate, when he returned to Hunan to visit his relatives. At that time, Hu Yahua and another brother, Rao Xianhong, had just transferred from the University of National Defense Science and Technology and registered Changsha Jingjia Microelectronics Co., Ltd. The registered capital of the company is 500000 yuan, the two people have limited funds, only 100000 yuan, the remaining 400000 yuan want to wait for the company to make money before investing, at that time even the company did not think about what to do.

That night, the three of them got together and chatted together and found that they were so in tune. Just before dawn, Zeng Wanhui called and discussed with his wife and resolutely decided to join the company. In this way, Zeng Wanhui resolutely gave up the "golden rice bowl" and began the road of partnership.

It was very difficult for the company to start a business, with Zeng Wanhui in charge of market development, Rao Xianhong in charge of software development and Hu Yahua in charge of hardware development. What moved Zeng Wanhui most was that in the most difficult time of the company, Rao and Hu each received a salary of 3000 yuan a month, which rose to 5000 yuan in 2010, while he himself did not receive a salary from the company. "to start a business in partnership, we must first have a dream team, and the team must have a common value orientation." Zeng Wanhui said that the common goal of his team is to pursue excellence, not to put interests first. If things are done well, money will naturally follow.

It is under the inspiration of this spirit that Jingjia Microelectronics founded by three people has grown to more than 300 employees, none of the core backbone of the company has left, and the company has grown from an initial registered capital of 500000 yuan to a total asset of 400 million yuan, an 800-fold increase in nine years.

The listing of Yujiahui will give birth to hundreds of millionaires

As the first brand of Internet mask in China, more than 10 million consumers have bought Yujiahui's products around the world. But did you know that such a famous company is implementing a partnership mechanism, that is, issuing options to all employees who have made outstanding contributions to the company, and once the company goes public, the options in their hands correspond to the shares of the company?

As a young Internet company, there is no superior-subordinate relationship in Yujiahui, each employee has his own "flower name", everyone is like a friend, we start a business together and share the fruits of the business together.

According to Dai Yuefeng, founder of Yujiahui, since 2013, Yuefeng, the former president of Yujiahui, specially invited Alibaba to design options, and issued the first 37-person options at the annual meeting of Yujiahui in January 2014. the implementation of options for 49 people has been completed during the Spring Festival this year, and they hope that the number of partners will be expanded to 100 in 2015.

At present, the issuance of options for Yujiahui has completely covered all management, while many important professional and technical personnel of the company have also been granted options, which will be further increased in the future. "if one day Yujiahui goes public, it can at least create dozens of multimillionaires and hundreds of millionaires." Dai Yuefeng said.

Dai Yuefeng said that at present, Yujiahui is launching the A-share listing plan, and on the basis of partnership, they are more confident that Yujiahui will become the number one mask company in the world. By 2020, the annual income of Yujiahui will exceed 10 billion yuan.

Partnership restaurants funded by crowdfunding in many cafes are struggling.

Partnership business now has more ways to play, and the essence of the hot "crowdfunding" is partnership business.

Li Ting, one of the founders of Changsha's first crowdfunding cafe, said recently that the company had decided to sell the entire store to one of the couple's shareholders because of its meagre profits. The cafe's entrepreneurial dream launched by more than 140 shareholders has since vanished.

From the trial opening in July 2012 to the change of ownership in 2015, many cafes on Jiefang East Road have lasted for nearly three years. As preferred investors in the catering industry and exchange platform, these shareholders opened the cafe with a total investment of more than 600,000 yuan with investments ranging from 3000 yuan to 30000 yuan.

However, due to the location and other reasons, business in the store has been lukewarm. At the same time, because it is a crowdfunding restaurant, shareholders continue to propose to operate on their own, which not only makes the mood and atmosphere of the coffee shop incoherent, each conversion has lost some material and financial resources, but also mixed with a lot of disputes and disputes. In addition, the meagre profit is relatively unfair to the managers who devote themselves to the coffee shop. "because they usually have their own jobs, slowly, everyone has lost their initial motivation and confidence." Li Ting analyzes the reasons for failure in this way.

Not only are there many cafes, but the crowdfunding restaurants that have emerged in Changsha in the past two years seem to be having a hard time. The "No Tree time" restaurant, which opened on the Yuntang campus of Changsha University of Science and Technology in March this year, was originally initiated by three college graduates and joined with 105 college students after almost a year of recruitment and speech crowdfunding of 450000 yuan. However, after the opening of the restaurant, a series of problems such as personnel distribution, training, material procurement, capital supervision and restaurant marketing followed, which worried this group of inexperienced college students. It is the summer vacation and the restaurant business has fallen sharply, causing the industry to express concern about the future of the restaurant, which is far from the city.

The reporter notes that to do business in partnership, we must first trust each other.

I remember a classic line in the movie "Chinese Partners": "never play mahjong with your mother-in-law and never start a company with a good friend." From this we can see that it is difficult to do business, and it is even more difficult to do business in partnership with others. There are not a few examples of turning against each other because of the failure of partnership business.

Doing business in partnership has both advantages and disadvantages. The pros and cons lie in the fact that everyone gathers firewood, while the disadvantages are difficult to reconcile. So are there any rules for doing business in partnership? Yes! First of all, it is necessary to build consensus and set common goals, and do not care too much about the gains and losses of personal interests and gain mutual trust. Then we should establish a set of cooperation rules, everything should be done according to the rules, and we should not deal with problems solely on the basis of emotion. Third, since it is a partnership, we must maintain regular communication and communication, we open the window to speak clearly, do not have a grudge behind the back of trifles. Because in the end, most of the people who make trouble in doing business in partnership are the problem of money, so the financial affairs of cooperation must be transparent and know each other clearly, and it is best to make copies of all the accounts, one for each person.

From: Changsha Evening News reporter Chen Huanming