Open a "transparent" coffee shop for 600000 yuan

It is the dream of many petty bourgeoisie to open a cafe of their own. They can get rid of the boring work from nine to five, and every day they can read, listen to music, and make friends in a room full of coffee. Even better, there is money to be made.

However, in order to make this dream come true, careful planning is essential.

Two months ago, Mr. and Mrs. Shen from Taiwan opened a coffee shop in Xiamen next to the newspaper Building on Luling Road. Some customers said that the coffee shop is very "transparent", because in the shop, only to see the process of growing coffee.

In the corner of the coffee shop, there are sacks full of coffee beans. You can see native coffee beans from several countries, including common coffee from Brazil, Blue Mountains and Colombia, as well as coffee rarely seen in Xiamen, such as Kenya, Burundi and Tanzania. Mr. Shen will invite you to grab a handful of coffee beans from the sack and smell them and feel them for yourself.

You can also see Mr. Shen picking raw beans, throwing away all the remaining beans, and then baking them in a semi-hot air baking machine. When he comes across coffee beans of poor quality, he will relentlessly throw them into the ashtray, so the ashtrays in the store are full of fragrance.

The waiter in the store is not so easy to be, despite the fact that the store is small, each waiter has to receive a month of coffee knowledge training before taking up the post. There is no usher at the door of the shop, but the clerk keeps an eye on the door and invites pedestrians with their eyes. Customers are about to enter the door. As long as Mr. Shen has nothing on his hand, he will be the first to open the door to welcome guests.

The service of the shop has a lot of personality. For example, there is usually a big light on in the store. If a customer wants a quiet and elegant atmosphere, the clerk will turn off the headlights and turn on the small lampposts. "the guests will turn it off as soon as they say so, and we will give them whatever feeling they want." Mr. Shen said.

Coffee complex can also be released at home, the store also sells roasted coffee beans, about 90 yuan per 100 grams, you can make ten cups. Moreover, all kinds of coffee machines in front of the store can also be sold.

-A. Risk analysis-

Generally speaking, compared with Shangdao, Maggiadoto and other brand coffee shops, self-operated cafes will have a lower survival rate.

Why is it difficult to open a small cafe? Shen Xian said that it is particularly important to conduct detailed investigation and analysis in the early stage, and that we cannot open a shop on the basis of subjective judgment rather than professional guidance. Some people still lack the necessary understanding of coffee culture, and do not have a clear positioning of their own store, so they rush to open a shop, resulting in a business crisis after opening. Some stores do not have a prominent personality, taste and style are not unique, which also brings risks to future operations.

Location is also a big problem. When he first opened, Mr. Shen's shop was slow and lost money every month. Mr. Shen thinks the reason is that the location of the shop is too remote. "when I was looking for a storefront, I was optimistic about the convenience of parking in this area. I didn't take into account that there is only one office building in the newspaper building near this store. The flow of people is too small. " However, fortunately, "the smell of wine is not afraid of the depth of the alley." as there are more and more repeat customers in the small shop, the turnover is also slowly increasing.

Mr. Shen also has another secret. He includes the operating costs in the first six months of business as an investment cost in order to enhance his ability to resist risks. He said that some people will put most of their venture capital into pre-opening preparations, and once the profit situation after the opening is too far from the expected, the liquidity will become too stretched to "carry".

Get half a year's rent and employee salary ready in advance, even if the business is poor at the beginning of the business, the small shop can last for a while. If you make it through this period of time, you will be half successful.

-B. Investment estimate-

1. Project investment: about 200000 yuan

1. Decoration design cost: personalization is very important, but invite more well-known designers to design.

two。 Indoor and outdoor decoration expenses: including walls, floors, ceilings, doors and windows, lighting, etc., the specific amount is related to the area and style of the cafe

3. Water, electricity, air conditioning, ventilation, plumbing, etc.

4. Kitchen works, bathrooms, bars, tables and chairs, signboards, etc.

5. Other decorations.

Second, equipment investment: 200000 yuan

1. Basic equipment: including stereo, refrigerator, smoothie machine, etc.

two。 Coffee cups, wine sets, cutlery and other articles

3. Coffee related equipment: Italian coffee roaster, coffee bean grinder, water softener, powder dispenser, cream gun, etc. (Mr. Shen's store buys coffee roasters from Taiwan at a cost of 60,000 yuan each)

4. Other kitchen equipment: stove, console, sideboard, dishwasher, steam cabinet or disinfector, freezer, other cooking utensils and knives, etc.

Operating cost: 200000 yuan for half a year

1. Rent: related to area, location and other factors (some stores only need 10,000 yuan per month, some stores cost 30,000 yuan)

two。 Shop assistant salary: business hours from 10:00 to 2 am the next day, two shifts, if there is no light meal, the staff in a class is not less than 2. There are five employees in Mr. Shen's shop.

3. Miscellaneous: expenses on industry and commerce, taxation, health, as well as the cost of raw materials (including transportation), advertising, etc.

Overall, the monthly operating expenses are about 40,000 yuan. Half a year's operating expenses need to be reserved before opening the store, totaling about 200000 yuan.

Total investment: about 600000 yuan

-C. Return on investment-

Mr. Shen said it usually takes three years for coffee shops to recover their costs.

Generally speaking, a month's turnover should reach four times the rent in order to be on the right track.

In addition, the monthly purchase cost of food materials can only account for 30% of the turnover in order to ensure the basic profit.

In this way, the average daily turnover of the coffee shop should be 1500 yuan in order to make a profit.

Mr. Shen said that his store has only been open for two months and is still unable to break even. The monthly loss is between 10,000 and 30,000 yuan, and the loss is gradually shrinking.