Thousand yuan coffee shop opening plan coffee shop operation

I. Operation mode

The form of technical cooperation. Combined with the characteristics of our business and leisure coffee stores, it is recommended that partners choose locations in high-end office buildings, CBD business circles, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps; unify decoration style and products; headquarters provides technical support (including personnel training) and products (coffee beans, tea) distribution.

II. Products and services

1. Product and service description

Sell coffee, tea, drinks, light meals and other goods, and provide guests with excellent environment and services, so that consumers can show a kind of taste, experience a kind of culture and place a kind of emotion here, making the coffee bar a good place for business, leisure and lovers' gathering.

These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement each other with the tourist advantages of the owner of the investment place.

2. Competitive comparison

The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, we have considerable advantages in terms of management level, product and service quality.

3. Resources and technology

Coffee shop is not only an industry that requires scale and grade, but also an industry with strict requirements for products and services. after all, it has a high consumption color, and consumers must care about the full embodiment of their consumption value. To achieve these, there are high requirements for the resources and technology of investors. Investors choose to join the cooperation mode, on the one hand, they have obtained sufficient resources, advanced equipment and technology, on the other hand, they have avoided a lot of business risks.

III. Market analysis

1. Market demand

(1) stable regular customer resources.

(2) the source of office buildings and hotels.

(3) places of shopping and entertainment.

(4) mature residential area

(5) Foreign enterprises and many IT enterprises, advertising companies and other emerging industries in the region.

(6) if there are many schools in the region, the staff and student couples are also potential sources of visitors.

2. Development trend of the industry

(1) Coffee consumption market is developing rapidly, which has become a major trend of urban consumption, and the pre-cultivation of the market has been over. International coffee companies such as Nestl é, Maxwell and Colombia have set up branches or factories in China, and 32% of urban residents drink coffee, according to a survey in 12 inland cities. In addition to Shanghai, Kunming, Xiamen, Hangzhou and Tianjin have also drunk more than 30% of the population who have drunk instant coffee in the past year.

(2) the taste of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Instant coffee alone is far from enough, consumers begin to recognize the brand and style of coffee and know how to enjoy the fun of coffee.

(3) the level of education and monthly household income are related to the frequency of drinking coffee. It means that coffee, a beverage introduced from the West, is a way of life symbolizing the dominant class on Chinese mainland.

3. Competition analysis

(1) indirect competition with strong brand stores.

At present, StarbucksCoffee (Starbucks) in major cities, and CoffeeBeanery, also from the United States, from Japan's real pot coffee (Manabe), are evenly divided.

(2) direct competitors. For example, Taiwan's Zhuangji Coffee, Fashion Coffee, Coffee Box (boxcaf é), and so on, are not very large in scale and have certain characteristics.

(3) Marketing planning

Make use of the advantages of franchise brand and resources to quickly establish the popularity and reputation of the Belgian royal family and stabilize the source of regular customers.

IV. Promotion plan

1. Advertising

For residents in high-end residential areas, you can distribute exquisite advertising pages (DM) and small gifts to car owners in the parking lot of nearby shopping places, and the single page can also be made into coupons.

2. Event marketing

(1) student parties and reading activities. Contact the student union organizations of several important colleges and universities in the region and hold some salon parties and reading activities, which will also help to improve the taste and attract students and young people to spend.

(2) when the time is ripe, an essay solicitation activity with the theme of "Coffee and Life" can also be held.

3. Service marketing

(1) establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.