What kind of alarm has Starbucks sounded? coffee shop management strategy

Starbucks has been in trouble recently. Due to the decline in operating performance, Starbucks will close more than 600 coffee shops in fiscal year 2006 in fiscal 2009. Basically, Starbucks' store closure and layoff strategy is to pay for the strategy for fiscal year 2006.

From the perspective of business strategy, Starbucks obviously failed to deal with the relationship between speed, cost, business quality and profit. Blindly pursue profits, pursue a larger scale of commercial cash flow and profits, encryption chain store layout, from this strategy, Starbucks failure is inevitable. Therefore, in the operation of coffee shop, we must deal with the problems of speed (new store development business), operating cost, service quality, commercial network layout, capital operation, management system and corporate culture. These problems should also attract the attention of domestic coffee chains.

The first is the grasp of speed. How many stores can be called scale and chain? Is the speed proportional to the scale? Why does the enterprise business collapse in the pursuit of speed? The problem here is due to the failure to deal with the problems of speed and management. As a result, there is the story of a giant tripping over a pebble when he takes the lead in speed.

It's actually operating costs. Blindly pursuing to reduce costs, entrusting all the raw materials needed to incompetent suppliers, resulting in chain stores selling expired food or causing some products to be substandard. Therefore, it is a wrong management mode to pursue too low cost. Under the premise that there is no guarantee of quality, for consumers, his consumption will have no value. From this point of view, chain stores should consider how to ensure high-quality products and affordable consumption for their customers.

In addition, the quality of service. As soon as the speed comes up, it is difficult for enterprises to focus on service quality. It is easy for chain stores to lose themselves in the face of huge cash flow. As a result, the pursuit of cash flow and profits has led to chains sometimes unscrupulous. Personnel training can not keep up, all the reserve cadres have been used up, and all the chain stores behind are now learning and using. For a while, customers began to have opinions. On the other hand, the cash flow of the enterprise is consuming a lot, and everything is in a mess. Formal and unified services will be greatly reduced at this time. Obviously, all this is caused by speed.

The layout of commercial outlets is also a big problem. In order to pursue scale and quantity, chain stores will be rearranged in places that have already been laid out. We call it an encrypted layout. The encryption layout is actually overdrawing the vitality of the enterprise. After encryption, it can not achieve a large-scale increase in business income, and a small increase does not make any sense. The profit earned may not be as good as the original investment, so it is inevitable to lose money. In a certain area, the number of consumers is fixed or constant, and the increase in the number of encrypted stores is actually their own people robbing their own business. When the road is full of franchisees of the same brand, it does not mean that the brand has done a good job. At best, it can be counted as a large number of stores. When the financial turmoil comes, there is a criterion, that is, when there are more financial institutions on the street than toilets. And when an area is full of your stores, I believe it is not far from closing down.

Finally, there is capital operation. Increase cash flow, speed up the development of stores, and make money in the stock market. This is a game of capital, so when this impulse comes, it is less important to reduce costs, strengthen management and improve the quality of service.

If you ask where is Starbucks' success? I think its standard service and similar religious corporate culture are its most successful places. The reason why Starbucks can attract smart people from all over the world lies in its "coffee shop".

All employees who work at Starbucks are called partners, they can get very good welfare and career training, they can improve their professionalism and leadership, and they are proud to work at Starbucks. Many people get good enjoyment and respect from their hearts here.

This is where the "god" of enterprise management lies. If you want to be a successful chain, you might as well pause in your business and consider these issues seriously. Perhaps, you can be able to deal with a series of problems of enterprise development on the road of development.

In short, if you want to win the respect of other companies, the only thing you need to do is to study the way you run your business.