Starbucks Coffee everything that has nothing to do with coffee

In a country where there is no tradition of drinking coffee, Starbucks that sells coffee has sprung up everywhere. Friends chat to Starbucks, relatives and friends get together to Starbucks, business negotiations to Starbucks, so, early have the phrase "I am not at Starbucks, on the way to Starbucks" can not help the petty bourgeoisie sentiment. I often wonder, do we really know how to taste coffee? Does Starbucks coffee have to be good? Is it reasonable to charge dozens of yuan for a latte? The answer may be no, but Starbucks is still successful. its success lies not only in changing our drinking habits, reshaping our sense of consumption, but also, more importantly, profoundly affecting our cultural touch. But how is all this done?

Starbucks, a coffee brand familiar to many consumers, was founded in 1971. Since its successful listing on Nasdaq in 1992, Starbucks' business has skyrocketed, with sales growing at an average annual rate of more than 20% and profits growing at an average rate of 30%. After decades of development, Starbucks has evolved from a small mermaid in Seattle to nearly 10,000 Hulk stores in more than 40 countries and regions around the world. Starbucks shares climbed 22-fold, surpassing big companies such as General Electric, Pepsi, Coca-Cola, Microsoft and IBM. Today, Starbucks has become a first-class retailer, roaster and owner of first-class refined coffee in North America, and its rate of expansion has been talked about by the world's top business magazines such as Fortune and Forbes.

Howard Beha joined Starbucks in 1989. He has served as Executive Vice President of Starbucks sales and Operations, President of International, and President of Starbucks North America. Now, there are more than 10,000 Starbucks stores. It can be said that he has made indelible contributions to the development of Starbucks.

During his years as a senior executive at Starbucks, Howard Beha helped Starbucks build its corporate culture, which emphasizes the importance of people over profits. He has trained hundreds of leaders at all levels and helped Starbucks grow into a world-class trademark. Now Biha is going to share his experiences with us. In this book, he will reveal to us the ten principles that guide his leadership, but none of them are about coffee. He talks about the importance of building trust, meeting challenges, daring to dream, and other core principles.

When Howard Schultz founded Starbucks, he made it clear that Starbucks didn't just sell coffee, it was a place for social gatherings outside of work and life. This positioning is good, so that Starbucks from the beginning to win in the differential, innovative starting line. In terms of market competition at that time, drinking coffee and socializing seemed irrelevant, but Starbucks was able to combine the two organically to open up its own business blue ocean.

As far as Biha's Starbucks: nothing to do with Coffee is concerned, like its title, nothing to do with Coffee, it has nothing to do with Starbucks. The ten rules put forward by Biha in his book are based on the practice of personal leadership, or, to be exact, to explore how to improve management style to ensure the implementation of the "people-oriented" concept.

As an effective leader, Biha provides us with a set of simple and concrete principles. It focuses on the improvement of personal leadership, but the goal is to "people-oriented" management practice. Biha put the abstract and easy topic of human power in business into practice, and with the experience (including lessons) accumulated and summed up by leading Starbucks over the years, he pointed out a broad road to humanization and performance management.