"boil" out of Wealth: 10 yuan coffee specialty shop

A cup of coffee sells for only 10 yuan, which has changed many Wuhan people's attitude towards coffee consumption. In the past two or three years, fifty or sixty such economic cafes have emerged in Wuhan's three towns, which have been popular among citizens. He Jianzhong, a Taiwanese native of Huangpi, was the first to bring 10 yuan coffee into Wuhan. His Northwest Lake coffee bean shop was famous in Wuhan coffee circle.

In fact, a cup of 10 yuan coffee profit is not low, He Jianzhong thinks, If Wuhan coffee consumption is larger, Coffee price can be cheaper.

Whenever a customer leaves, he will send a "good luck", this warm blessing makes many busy people add a little warmth to their hearts.

Discover coffee opportunities

In 2001, He Jianzhong, who had been doing business in Wuhan for several years, ended his bubble black tea business near Jianghan Road. This time, he returned to Taipei to inquire about the market situation. When he found that Taipei coffee shops of all sizes were doing very well, his eyes lit up.

At that time, there were many cafes in Wuhan, but most of them were comprehensive cafes such as western food, simple meals and tea drinks. Professional small coffee shops were still new things, which were petty and extravagant things in everyone's eyes. If you can attract more people to drink coffee, and those large cafes form a dislocation operation, will it be a new way?

He also found that Wuhan coffee market is mostly directly imported cooked coffee beans, while many Taipei cafes at that time, has been on-site roast coffee beans for sale, taste fresher.

In order to master coffee brewing skills, He Jianzhong went to all the cafes in Taipei City, tasting coffee while asking the bosses for coffee brewing skills. After learning the technology, He Jianzhong returned to Wuhan and found a shop near Northwest Lake to sell coffee beans. The shop was also filled with coffee books he collected from all over the world.

$10 in coffee beans.

At first, He Jianzhong's shop mainly engaged in his own roasted fresh coffee beans, but business was average. However, his business form still attracted a lot of people's attention, whenever he made coffee demonstration in the store, there are also many passers-by will come in to see. He Jianzhong is not stingy, often invite these customers to taste coffee, by the way also teach them coffee brewing skills. Gradually, coffee customers increased.

An old customer suggested to him,"Old He, you might as well sell freshly brewed coffee in the store, so that we don't have to go home to cook it ourselves." This suggestion reminds He Jianzhong of small cafes all over Taipei that sell only coffee, but their daily sales are large and coffee is sold very cheaply.

At that time, Wuhan market coffee often more than 20 yuan a cup. He Jianzhong thought, In fact, coffee cost is not high, If sales volume up, Price is able to drop to a suitable level, He decided to try selling 10 yuan a cup of freshly brewed coffee.

As he expected, since the store began selling freshly brewed coffee for 10 yuan, business has been getting better and better every day, and there are even people who come specially to learn technology. It is understood that the shop can sell at least dozens or even hundreds of cups of coffee every day.

Do not join, plan to open a specialty store again

Northwest Lake coffee bean store business is booming, attracting hundreds of people from all over the country to consult technology and join, in the face of these sent to the mouth of the "fat", He Jianzhong did not move, firmly said "will not do join!" He has his own opinion: once the franchisee is poorly managed, not only the franchisee can't make money, but the brand's reputation may also be damaged. He prefers to run it himself.

He Jianzhong usually likes to find cafes everywhere in the three towns to taste, now the northwest lake coffee bean shop business area is small, decoration is simple, although many guests are very satisfied, but He Jianzhong heart still hopes to open another "decent" coffee shop clean and tidy storefront, comfortable seats, elegant decoration, coffee varieties are also richer, both traditional coffee, but also fancy coffee. The only constant is the quality and taste of freshly brewed coffee, he says."No matter what kind of coffee shop I open, the taste will not change."