Don't believe in the prime location of the cafe.

Nowadays, with the rapid development of coffee consumption market, coffee has gradually become a new trend of beverage consumption in large and medium-sized cities. According to a survey of 12 inland cities in China, the proportion of people who drink coffee has reached more than 32%, and the proportion of people who drink coffee in other cities is also increasing year by year. However, according to the current situation, the coffee consumption in China is still in its infancy, the annual global coffee consumption is about 10 million tons, while the annual coffee consumption in China, which accounts for 1/4 people in the world, is only 300000 tons. At present, China's coffee consumption is increasing at a rate of more than 10% year by year, and the development prospect of China's coffee industry is unlimited.

Economic development has driven people to pursue quality of life and taste, consumers can no longer satisfy the purchase of instant coffee, more and more professional cafes have emerged, not only become a good place for people to do business, talk, listen to music and leisure, but also greatly promote the rapid development of the coffee market. Coffee has become a pronoun of fashion and trend, and gradually developed into a culture with distinctive characteristics, cultural coffee will undoubtedly become the mainstream of the coffee industry.

Opening a coffee shop with culture, taste and atmosphere is a good choice for small and medium-sized investors. Generally speaking, most of the successful cafes join the mature brands in the market in the form of franchise. Joining the chain makes it easier to start a business, unified pattern of decoration, products, management, service personnel to do support, coupled with a strong brand background will bring customers.

Now there is a new way of joining, that is, entrusted management franchise, which is different from the usual franchise, which is shown as follows: in addition to providing the franchisee with the overall planning and preparation before opening, the headquarters is also fully responsible for the operation and management after opening, and the franchisee does not need to have experience in the industry or relevant knowledge background in the industry, which avoids the early opening and follow-up management work. You only need to be responsible for handling the business license of the franchise store and the relevant administrative application and approval procedures and supervise the store operation after opening. This management model, which is fully operated by the headquarters, reduces all aspects of business risk for investors who have no experience in running a shop and want to invest in a coffee shop.

Open a coffee shop, in the form of franchise and self-operated shop, the investment income is similar, the net profit can reach 20% to 30%, but the training period is relatively long, generally need more than 2 years of operation to gradually enter the profit period. The initial investment is mainly concentrated in decoration and equipment purchase, while the late cost is mainly concentrated in rent, labor and raw materials. In more prosperous areas, the monthly rent for a shop of 100 square meters is about 20,000 yuan to 30,000 yuan. The basic decoration fee is 100000 yuan, and the coffee machine, freezer and other equipment costs 100000 yuan to 150000 yuan. If it is a chain to join, the headquarters generally provide supply, stock volume does not need to be too large, a few thousand yuan to 10,000 yuan can. It is conservatively estimated that four employees need to be recruited, and the total annual labor cost is 80,000 yuan. If the entrusting management type is adopted to join, in addition to paying the relevant joining fees as the general franchise, a certain proportion of the business income should be paid as the management fee. Take joining the carving time Cafe as an example: 1. Franchise fee: the calculation method is 60,000 yuan + total construction area × 400 square meters, one-time delivery after signing the contract, the time limit is 6 years. Deposit: 100000 yuan, refunded without interest after termination of the contract; 3. Franchise fund: 7% of the monthly operating income of the franchisee 4. Logistics management fee: the headquarters is 10% of the monthly delivery cost of the franchisee. Entrust management fee: 5% of the monthly turnover; the following forecast is made for the annual business income and expenditure of a medium-sized franchise store in carving time, as shown in the figure.

Although the risk is very low, there are several things that must be done well before investing. First, financial planning is very important. To spend money where it should be used, low cost means low risk. Second, if the professional technology is to be put in place, we must take the high-quality route. Third, do not blindly believe in prime areas, the crowd is not equal to the tide of money, it takes at least a week to observe the nature of the local crowd and consumption patterns. If you are an entrusted management type to join, the above questions will be assisted by the joining headquarters or full power, you only need to consider: does this chain franchisee have the strength? Is the store rent reasonable? Is most of the venture capital self-owned? Do you meet the annual investment return of 15% to 25%? If the answer is "yes!", then opening a coffee shop is not as difficult as you think.

Wang Ting, a consultant to Shen Yang, partner of vertical and horizontal management consulting group of Peking University