Management knowledge of opening a low-price coffee shop

In a mid-range coffee shop, the price of a cup of coffee made by on-the-spot grinding and filtration is generally about ten yuan, but the price is 6 yuan in an inexpensive coffee shop.

Coffee in medium-and high-end cafes is expensive because of a large number of hidden costs such as service level and consumption environment. On the other hand, the affordable coffee shop takes the low-end route, which may be more easily accepted by the general public at the price, but if the profit is low, the elegant side of the coffee culture cannot be realized, so what is the selling point at this time?

If we want to take the civilian route, we should also implement a simple and relaxed style in the decoration of the storefront, without luxurious decoration, saving costs, the price of coffee will naturally come down, and can be welcomed by many young people with low income.

If investors want to invest in a low-price coffee shop, they should first choose the coffee shop in the busy business district, but considering the positioning of affordable coffee, it is better to be in the mid-range business district. Second, although it is an inexpensive coffee shop, it is best not to use instant coffee. Freshly ground coffee is the most attractive to repeat customers. Finally, pre-job training can ensure the service quality of waiters and avoid giving customers the feeling of low price and low quality.

According to the past experience of opening a shop, as long as these points are achieved, the profit margin of the affordable coffee shop can reach 70%. If there is a franchise fee, the investment cost can be recovered in a year to a year and a half, and if there is no franchise fee, the return period is even shorter.

Opening an affordable coffee shop can make a profit of up to 70%.