The cost of the take-out cup is higher than that of the coffee itself.

Walking on the road with coffee is not known, but it is certain that what people drink is not as expensive as holding the paper cup in their hands.

A survey in the UK found that for a local medium cappuccino that costs about HK $27 (the same below), only less than 1 yuan is from coffee beans from South America. The packaging cost of takeout coffee is double that of coffee beans, and a paper cup, glue lid, mixing bar, napkin and sugar cost about 2 yuan. The cost of milk in cappuccino is similar.

There is a sales tax in Britain, which accounts for 5 yuan. The heaviest cost is labor, up to a quarter, the rest of the rent and administrative fees each account for 15%, and the remaining 13% is the profit of the store. There is no sales tax in Hong Kong, but the rent has risen astonishingly. Drinking coffee is like drinking rent.

The survey also found that the same cup of coffee could be bought for only about HK $16 in 2003, with a staggering increase in prices over the past 10 years.

Allegra Strategies, who was in charge of the survey, finally put in a good word for the coffee chain: "consumers' stay in the coffee shop is worth it." Coffee is an important part of modern British society. Many people will linger in the coffee shop. If three or five bosom friends gather in the coffee shop for several hours and spend a total of tens of yuan, it is actually very worthwhile! "similarly, it is more difficult to calculate the value of holding a cup of coffee to pretend to be middle-class.