Six Shanghai boutique cafes recommend Mudu Cafe to tour
With the continuous improvement of living standards, coffee, a world-class drink, has long come into our lives and become a drink that can influence our mood and carry emotions. But because of this, the market is full of all kinds of coffee drinks, but it is divorced from the quality of coffee itself, but also confuses the public's correct understanding of coffee. Therefore, there are a group of advocates who really love coffee, who insist on providing high-quality coffee, spread authentic coffee culture, and have their own coffee culture and technology, so they can relatively attract people who really like coffee. The cafes set up by this group have strict regulations in terms of raw bean source, coffee bean roasting, coffee production, and even the selection of coffee cups, in order to return coffee to its true quality. The person in charge of this kind of coffee shop often has a deep attachment and understanding of boutique coffee and has the skills and knowledge including coffee bean roasting, coffee tasting and coffee making. It should be noted here that tasting coffee requires artistic feelings, but making coffee requires rigorous and scientific methods, including the shelf life of coffee beans, the water temperature of brewing coffee, the way and time of water injection, etc., often accurate to 1 degree Celsius and a few seconds.
The taste of coffee in Shanghai is getting higher and higher. Starbucks and costa, which provide traditional lattes and cappuccinos, can no longer meet the further requirements for coffee quality. In order to keep up with the third wave of boutique coffee in Europe and the United States, more and more forerunners in Shanghai have opened boutique cafes with their own characteristics, not only the quality of coffee has been greatly improved, but also their own distinctive style.
1. Rumaz's super-small storefront is extremely popular. Rumaz from Japan provides all kinds of Japanese home-baked coffee beans, which are roasted in a uniform depth, and even Yega Xuefei can taste the bitterness in the sour taste. Their family specializes in making individual coffee, there is no Italian latte and so on, if you can sit on the bar and talk to the boss about them, they have their own experience. Address: No. 9A, Hunan Road, Xuhui District (near Shanghai Library) Tel: 021-34605708
2. Black Elephant's newly opened boutique cafe with the theme of vinyl records. From the choice of expensive coffee machines, bean grinders and coffee cups, we can see that the boss is someone who loves coffee and knows coffee. Individual products and Italian style are all boutique coffee beans, as well as a limited supply of 90 + coffee beans. Black Elephant's unique South African national treasure tea and tea Bujino are healthy and delicious. And it is said to be the best heavy cheese cake and durian macaron in Shanghai. The boss loves music. There are hundreds of vinyl records in the store that are not available in China. If you order a cup of coffee, you can order the records for free. Address: no. 438-5, south Shaanxi road, Xuhui district, near Yongjia road (opposite culture square) tel: 021-64810226
3. SeesawCoffee is opened in the quiet Jing'an Design Center. The location is not the best, but it accords with the flavor of petty bourgeoisie. A few scattered tables in the small storefront, a takeaway window, a small handwritten blackboard, various photos posted on the wall, a very relaxed atmosphere. The most basic Latte, pull flowers beautiful and exquisite, milk foam is also delicate and thick, can drink is a good coffee beans, rich and mellow flavor, the entrance bitter but very aftertaste. Professional utensils, good quality coffee beans, and a group of dedicated baristas. Address: Jing'an Design Center, No. 433 Yuyuan Road, Jing'an District (opposite Shixi Middle School) Tel: 021-52047828
4. The surrounding environment of sumerian is very good, there are many dense trees near the old road, the shop is small, the decoration is more idyllic, the floor is similar to coffee beans, and there are several large bags of coffee beans in the store, so there is a smell of coffee everywhere. There are only about four round tables inside, and the rest are seats at the bar. There is a teddy and a bear in the shop. it is raised by the boss and is not afraid of strangers. It is lovely to jump around the table and take pictures. A very professional coffee shop, there is a single hand coffee, but also ice drop coffee, there is a bean stir-frying machine at the door. Address: 415 Shaanxi North Road, Jing'an District (near Beijing West Road) Tel: 13564755689
5. Mingqian is a very small shop with a comfortable environment and its own freshly baked coffee. From the decoration, we can see that the boss is very attentive, and he is also a coffee lover. There are both individual items and Italian coffee. The store will also sell all kinds of coffee utensils and even coffee machines, some of which are quite professional, those who are interested might as well go and have a look! Address: 227 Fengxian road, Jing'an district (opposite jujube tree) tel: 021-52735855
6. Yang is different from the luxury of slow coffee, the industrial temperament here feels very individual. Here hand flush, ice drop, siphon, all kinds of coffee are complete. There is also a cubicle dedicated to the boss's collection of coffee machine coffee cups, used for decoration is also very chic, we can see that the boss is a very thoughtful person. There is also a huge sailboat on the beam on the second floor, which is a very shocking feeling. The huge chandelier on the bar is also beautiful, but there is no sense of conflict with the whole environment. Address: 1166 Gudai road, Minhang district (near Longming road) tel: 021-54146071
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Professional Cafe Construction Cafe Entrepreneurship Story
The fate of coffee and Yang Jiaguo is really very coincidental. Originally, he was also a casual coffee drinker. Because the Youth Travel guests wanted to drink good coffee, he sent a group of staff to training. Unexpectedly, all these young people resigned and left. He was not reconciled. He sent two more to the course, which cost a lot of money. As a result, the two clerks came back and said they had failed the exam. He suddenly got angry.
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Boutique coffee marketing strategy "a cup of coffee, an adventure"
Traditional coffee marketing means we have been familiar with, and fine coffee marketing we should learn to learn, today Chongqing Brista Coffee Training School to bring friends is a coffee adventure marketing activities, this marketing can be regarded as a very successful case in the promotion of fine coffee. A cup of coffee, an adventure brings more than just coffee and exploration
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