How to open a coffee shop in preparation for opening a coffee shop?

How to open a coffee shop? Don't think how easy it is to start a caf é. You know, not everyone is drinking coffee, and not everyone is willing to take dozens or even hundreds to drink a cup of coffee, so it's rare to open a coffee shop in China. In particular, if you want to develop in the long term, take the coffee shop as a lifelong career friend, please consider it well, investigate clearly, see the situation clearly and make plans.

One: the location of the shop. Whether you want to open an ordinary beverage shop or an authentic coffee shop. Is it a small storefront shop or a medium-sized shop with at least three tables? This is related to market pricing, but also to attract upper-level consumers, middle-level consumers, or low-level consumers. But the problem is currently constrained by the financial base.

Second: shop location selection. It is not necessary to have front-line shops, but the flow of people must be guaranteed. In a certain period of time, to ensure that the sales can recover the cost as soon as possible. The rent of the shop must be controlled within a certain period of time to recover the cost. According to the different consumers, select the corresponding address.

Third: whether there is a suitable shop assistant. Shop assistants must have relevant skills and reliability. And in order to control costs, you can't hire too many shop assistants. The training of shop assistants is also an issue to be considered.

Fourth, the source of raw materials and the formula of the finished product. Coffee is very particular about the source of raw materials, and storage is very fastidious, whether you can find the corresponding channels to buy raw materials, and make the formula, and even the formula of each coffee, and the storage of raw materials need to be carefully considered.

Fifth: the choice of by-products. Whether you need to add by-products, you need cake, ice cream, chocolate and so on. Although it is not a decisive factor, it is definitely a favorable factor for a store to increase customer flow, which depends on the size of the store, and different customers have different preferences and need to conduct specific market research.

Six: tax and health issues. How to calculate the specific tax expenses, health needs to meet what kind of standards, like the relevant departments to consult.

Seven: early publicity and the establishment of the brand. If it is not to join, it means that there is no added value of the brand, which means that the price cannot be too high, and it also means that the brand needs to be played in the early stage. 1, the appearance of the store is very important, in line with the atmosphere of coffee, to be generous and decent, clean and tidy. The design should be reasonable. 2. Handing out leaflets is a very bad way of publicity. What is needed is the reputation of guests and repeat customers, as well as new customers brought by old customers.

Eight: the pricing of the product. Can not exceed the affordability of people, but to recover the cost in the shortest possible time.

After considering this series of problems, I am not only worried and afraid, but it is actually very difficult to do this. Money is a big problem, and knowing a lot of things does not mean that I will do it, let alone succeed. But if you don't accept the challenge, you will never succeed, so what you can do now is to conduct a lot of market research and learn from it according to the above points.