The first step in opening a restaurant is to make a creative menu for a cafe.

Opening a shop is the dream of many people, and the coffee shop is the first choice of many people, while there are so many cafes in the market, it is not easy to open a profitable coffee shop, and there are still a lot of things to prepare, such as interior decoration, style, what things to sell, how much cash flow is prepared, whether to make money, how many shareholders, what technology …... With so much to do, to learn and to prepare, where on earth should we start to prepare?

Prospective bosses, please start with the menu. Why? Because from the menu planning, you can first grasp the 90% prototype of your store.

You will know what to sell and what items you will have in the future

The items of a cafe are nothing more than single coffee, Italian coffee, black tea, green tea, cocoa, scented tea, smoothies, light foods, light meals, muffins. .. These, but when everything is sold, the storefront is bound to be very big. You can find several stores you like, refer to the menus in the store, and choose several major items according to your ideas. After the major items are selected, you can choose the detailed items. Here you can ask your supplier to discuss what products he has for you to choose from, but please remember not to be too complicated, otherwise consumers will not know what you are selling in your store. This is not good either.

two。 You'll know how to sell your stuff in the future.

After picking out the details, you can refer to your favorite store and how they sell their products. For example, if you plan "a pot of scented tea" in the menu, you can take a look at your reference store scented tea, how to set up the plate, and how guests enjoy this pot of scented tea. According to the sales method you set, you can also feel whether the products you need in the store in the future are in line with the attributes, and if there is something wrong with the menu, it needs to be deleted or added.

3. You will know how to set future turnover targets.

When the menu is about the same, you probably need to set the price, of course, you can also refer to how other stores are set, the most important thing is that you can know from the price, how big the store and location you need to find, and how much turnover a month needs to support it.

For example, the price you set is 35 yuan for a cup of coffee, so the price is more inclined to take-out, so you need to find a point where there are more take-out guests. If a guest spends about 35-50 yuan, here is a small formula that can help you figure out how much you want to level the turnover.

(rent + salary) / {0.7 (gross margin) x30 (days)} = the profit and loss balance turnover / average consumption you must achieve in a day = how many guests do you need per day.

In this way, it will be easier for you to know where you want to open the store, and you can also know how much turnover is needed to break even and make money.

4. You will know how to match the decoration and equipment in the future.

When the price is about the same, you can probably estimate which group of consumers your customers belong to, and you can decorate the storefront to satisfy your consumers. and according to your menu, you can also estimate what equipment you need to open a store, such as a coffee maker to sell coffee and an oven or frying pan to sell light meals.

5. You will know what KOWHOW you still lack to open a store in the future.

The next step is to make a plan to open a store according to the menu. by this time, you should have a blueprint for opening your store in the future, make up for the deficiencies according to your blueprint, and try your best to optimize the items in your menu. then finish the store decoration, prospective bosses, you will become the boss. Isn't it easy?

To put it simply, the menu is the outline of your store, so I suggest that prospective owners who want to open a store should first think of the menu, and then plan your store according to your menu. I'm sure you can get twice the result with half the effort.