Guidance on opening coffee shop and suggestion on profit model of entrepreneurial coffee shop

It seems that every founder has something to hide about the profit model of start-up cafes, and everyone's answers revolve around "We sell coffee, we conduct activities, and we collect venue fees." There is no doubt that this way of making profits is too far-fetched. The lack of surplus capacity is the biggest injury to start-up cafes at present.

Mixing with the Internet circle, having a financial background and starting a business are most of the labels for the founders of start-up cafes, but for those in the circle, the threshold is not high. Recently, the thousand fathom Cafe founded by former NetEase executives in Zhichun Road has opened a new business. New and simple business models are easy to be emulated by newcomers, resulting in rapid reproduction and serious concurrency.

When you need to judge a market segment, you can learn from 14:00 and rate each item according to 1 to 10. The score can be obtained by panel discussions, expert interviews, questionnaires, and other ways. The higher the score, the more worthwhile the market is to enter. Of course, you may not have so much energy and financial resources to do data collection, so when you clap your head and think, pay more attention to the following 14:00: 1. Market size, especially the potential size; 2. Market growth rate; 3. The amount of investment needed; 4. Profitability; 5 stability and predictability; 6. Service cost; 7. Competitor advantage; 8. The possibility of obtaining sustainable competitive advantage; 9. Consumer satisfaction with existing products; 10. The availability of communication channels; 11. The degree of matching with the store image; 12. The degree of matching with the development goals; 13. The availability of distribution channels; 14. Risk

If we want to survive, we must subdivide the market and narrow the masses to seek differences. The main start-up cafes in China are: garage Coffee, 3W Coffee, must help Coffee, Beta Coffee, Aita Coffee and so on. Let's take this as an example to see how they seek development under differentiation.

Garage coffee

Address: Zhongguancun, Haidian district, Beijing

Features: open office platform

Number of shareholders: more than 10

Services: help entrepreneurs to register companies; hold more than 20 activities every month; investors take regular shifts; Spring Rain Public Welfare lawyers Union shifts every Friday; nearly 20 irregular salon exchange activities every week.

The garage is designed to help entrepreneurs work cheaply and can easily work here for a day for more than 30 yuan. it is located in an unremarkable place in Zhongguancun and was founded in April 2011. the shareholder team of more than a dozen people is mostly investors. Zhongguancun is known as the next "Silicon Valley", so the garage is located here, and the industries concerned are mainly IT high-tech Internet. Every week, different investors come to work in the garage, and every Friday, lawyers from the Spring Rain Charity Alliance are on duty to provide legal advice to the early team. There are also nearly 20 irregular salon exchange activities every week.

3W coffee

Address: Zhongguancun, Haidian district, Beijing

Features: the social circle of Internet people

Number of shareholders: more than 150

Services: "Qianlong Project"; "afternoon Tea for investors"; "3W Open course"; Salon guidance on Entrepreneurship Service.

3W Coffee was founded to provide a meeting place for entrepreneurs in the Internet industry, and then gradually evolved into a coffee shop-style incubator. 3W has the largest number of shareholders in several start-up cafes, and most of the shareholders are managers or veterans of the business, which means that 3W can provide more extensive networking help and entrepreneurial guidance to entrepreneurs. The levels of people who come to 3W vary greatly, that is, there are entrepreneurs and the management of Internet companies. 3W emphasizes the concept of circle rather than cheap office work. "Qianlong Project"; "Investor afternoon Tea"; "3W Open course" are several characteristic activities of 3W Coffee.

Must help coffee

Address: Jianwai SOHO, Chaoyang District, Beijing

Features: the distribution center of entrepreneurs in the CBD business district in the east of Beijing echoes with the entrepreneurial cafe in Zhongguancun

Number of shareholders: 5 core shareholders, 10 angel investors

Services: lease office space to small groups; hold salon exchange activities frequently.

Ways to make profits: selling coffee and catering; doing activities; incubators; financing consultants

Unlike the start-up cafe in Zhongguancun, Bibang Coffee, which is selected and built in the CBD business district, will help pay more attention to TMT, cultural creativity and lifestyle industries. This is also due to the entrepreneurial atmosphere in the east and west of Beijing. Must help to have their own independent seed funds, is a typical start-up incubator, for favorite projects they will invest in training, provide office space.

Beta coffee

Address: Zhongguancun, Haidian district, Beijing

Features: strong inclusiveness

Number of shareholders: unknown

Service: party; office

Beta Coffee was founded in Hangzhou in June 2009 and Beijing Beta Coffee in February 2011 in Zhongguancun, Beijing. It is also the first entrepreneurial cafe in Beijing. Compared with the other two entrepreneurial cafes in Zhongguancun, Beta Coffee has a less entrepreneurial flavor. More traditionally, it emphasizes the public living room where Internet people gather, and Beta warmly welcomes young couples who pass by and stop. Pay attention to the industry is more broad, salon activities are held less.

Etta Coffee

Address: Wujiao field, Yangpu district, shanghai

Features: Shanghai's first Internet start-up coffee

Number of shareholders: unknown

Service: open office + the circle of Internet entrepreneurs.

Aita Coffee is the first Internet startup cafe to be established in Shanghai after the rise of entrepreneurial cafes in Beijing, which seems to be a bit embarrassing for its followers. Aita Coffee mainly provides some basic services for early Chinese Internet entrepreneurs, as well as related services for angel investors and VC institutions in the field of TMT. In the screening of entrepreneurial teams, ETA's current threshold is very low, as long as it is an early start-up TMT, the number of people less than 6 people can basically move in.

At present, there are Founder's Coffee, Innovation Coffee, thousand fathom Coffee, Bowen Coffee and Entrepreneurship Park Cafe in China, which are quickly copied so that this model continues to emerge like bamboo shoots after the rain, but when asked how they will survive, everyone may still be groping for development.