Coffee shop owner experience exchange coffee shop marketing strategy
I do not know since when, opening a private cafe has become a topic of interest for countless urban white-collar workers. Choose a good location, open a cafe, do not need to be too big, small and exquisite is the best, be sure to decorate according to your favorite style.
If you sell some simple meals and drinks, you'd better go with a few "high-end" books, have some elegant music, lie down on the sofa in your spare time, be a leisurely boss's wife, and invite friends to two parties from time to time. Such scenes have to cross my mind from time to time, compared with the days when I work hard and have to work overtime from time to time, it can be described as a paradise and an underground. As a result, the cafe, as a beautiful imagination in mind, has gradually become a dream pursued by many people.
There is no shortage of such private cafes in big cities. These cafes are located in quiet streets and alleys, or hidden in inconspicuous corners of downtown streets, and some surround universities or tourist attractions. Unlike chain stores such as Starbucks, Coffee Company and COSTA, private cafes generally have their own unique characteristics, whether interior decoration, outdoor decoration, or types of drinks. They all look different from those stereotyped coffee chains, so what problems do you need to pay attention to when opening a coffee shop? why do so many people want to open a small coffee shop? today, Chongqing Beresta Cafe training School will answer for my friends one by one.
Why do so many people dream of opening a coffee shop?
The pressure of survival and the nature of yearning for freedom drive people to look for a simple and relaxed way of life, but in a modern urban society, turning into a nine-to-five office worker is a helpless choice for most people. But in addition to this choice, opening a small shop to be your own boss seems to be a good choice. And the cafe is the best of these small shops.
Opening a coffee shop does not require much investment. Generally speaking, half or less of the price of a house in a big city is enough to open a good coffee shop. Compared with others, the coffee shop is easier to manage, and the environment is leisurely and comfortable. It doesn't feel urgent. Drinks or light meals are the most common food used to attract guests in cafes, and they are also very easy to prepare. coupled with an environment very suitable for literary and artistic youth, it is not surprising that cafes have become the darling of the urban middle class.
Is there bitterness behind the scenery?
Just as not every seed can take root and sprout and grow into a towering tree, not every dream of opening a coffee shop can come true. Apart from financial restrictions, opening a coffee shop is not as easy as many people think. It may not be difficult to open a coffee shop, but it takes a lot of effort to open a good coffee shop. Although the coffee shop is small, it has all the organs and details.
From the beginning of the site selection, it is an exhausting and difficult task to choose. It is not easy to choose a suitable store at a moderate price without waiting for the right store at the door after opening, and even if you are lucky enough to run into such a treasure land, in the market where stores are becoming increasingly saturated, the high transfer fees have also made many people who open stores for the first time back down. It is easy to finalize the store, and the interior decoration takes a lot of physical strength and financial resources, which is absolutely as hard as decorating your new home, and if you meet a perfectionist, the project will be a battle with no end in sight. The effect of store decoration is also an important part of whether the cafe can be pleasing or not. bad decoration will only drive away customers, but in today's cafes, good decoration is definitely a major factor that attracts people's attention.
After the renovation, coffee shop owners are often busy buying decorations and equipment for making drinks and simple meals, such as the books and music mentioned earlier. A handy coffee machine is essential first of all. Direct drinking water equipment, ice maker, coffee cups and plates, kitchen utensils. It adds up to a large sum of money. When you have bought all the items, you have to choose the raw materials for the food and make the coffee list. Only when all these are ready can you start business.
After business, fewer customers and more customers are enough headaches. When there are few customers, they worry that the turnover will not go up, and they have to pay the monthly rent, water, electricity, and electricity. When there are many customers, they will be very busy, constantly serving this and pleasing that, just like a young girl who has just graduated. Moreover, it will also lead to burnout over a long period of time, questioning why you have to spend money to find pain. If you hire a waiter, one is to increase the cost of opening a shop, and the other is that people who don't know the bottom of the store are not so relieved, and all kinds of chores have to be arranged as a whole.
Having said that, opening a coffee shop is not as leisurely as imagined. However, if you have thought all this out, or if you are the kind of person who yearns for freedom and does not want to be bound by work, you can still consider opening a cafe of your own.
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