Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Dalian boys Wang Lianfu and Sun Xiaolong issued an invitation to the public, hoping to find people with common ideals and goals. Crowdfunding joint venture to open a cafe made many young people itch. On December 24 last year, the idea finally became a reality. A cafe with 92 young owners appeared in the city, turning many seemingly impossible things into reality. It was not the first time for everyone to raise money to open a coffee shop in Dalian. Last year, a similar situation occurred in many big cities, including Beijing, Shanghai and Guangzhou. Recently, however, many cafes scattered around the country "have news of poor operation, and some stores have even been listed for sale. This can not help but worry about how many people's cafes in Dalian are."

With neither loss nor profit, only one of the 111 bosses changed shares and quit.

Goal: 500 shares, 1.5 million yuan capital, this is the ideal state for many people before business, although from June to December last year, only raised more than 130,000 shares, more than 400,000 yuan of funds, but because to find a storefront with high performance and price, many people were born in the expectation of everyone. It has been operating for nearly half a year, and many people are more concerned about its business situation. With the continuation of crowdfunding, the number of bosses has increased from 92 at the beginning of business to 111. For the status of the operation, the 111 bosses can learn about it regularly from the emails of the shareholder group. For outsiders, Wang Lianfu's words may answer the doubt. Over the past six months, he has been in a state of trial operation, which can be said to be flat in operation, neither making any money nor shutting down the shop. Wang Lianqi said that the monthly labor cost in the store is more than 10,000 yuan, the rent is more than 10,000 yuan, and the food interest is 7,000 to 8,000 yuan. Together with other consumption, the monthly expenditure is about 30,000 yuan, while based on the per capita consumption of more than 20 yuan, the average daily passenger flow is about 60. Income and expenditure offset each other, leaving little.

Do not make much money, this state is not unique to many people in Dalian, affected by the economic environment, including Hangzhou, some "many people" because they do not make money, bosses have begun to talk about transfer. Sun Xiaolong said that of the 111 shareholders since crowdfunding, only one left because the family was in urgent need of money, but this person did not withdraw the shares, but transferred the shares to others. Where there is hope, there is hope. This is the unswerving belief of many people.

There are too many shareholders. So far, only two "shareholders' meetings" have been held.

Many people become bosses, vote system, dreams come true soon, many people are agitated by this new trend of keeping jobs and finally experience it for themselves, but there are some hidden worries in front of the passion, that is, it is difficult to decide. As a result, some "many people" scattered all over the country are facing the dilemma of disintegration, but many people in Dalian "have taken a different attitude before this threshold."

In the weekends before opening the store on December 24, Mr. Wang's mobile phone was recharged almost throughout the day, with the location, name, rent, clerk and pricing, and he held a shareholder meeting almost once a week to vote on these major decisions. At most, more than 40 people attended the meeting at the same time. 'at that time, the core shareholders were as busy as a top, but they had a strong sense of achievement, 'Mr. Wang said. However, when "a lot of people" was born, the shareholders' meeting almost once a week faded out of the shareholders' sight. Since its opening, only two shareholders' meetings have been held, one attended by more than ten people, and the other by more than 20 people. Wang Lianfu explained that almost all the owners run cafes part-time, and each has its own business. It is not a major decision, and it will not organize a large-scale shareholders' meeting. Instead, it is decided by some shareholders who often come to the store and understand the operation. It is reported that there are more than 20 people in this decision-making circle, and it is not fixed that some people fade out from time to time, and some people are involved from time to time. The idea of Wang Lianfu and some core shareholders is that business things change quickly and need to seize the opportunity. If more than 100 shareholders are summoned to vote on everything, they may not even be able to buy a mop.

Can cafes break through operating bottlenecks by just raising prices by 15%?

Although since the gathering of crowdfunding, many people have raised a total of more than 500,000 yuan, but these funds have long been consumed by decoration, advance rent and fixed equipment investment, in order to open a shop, and some shareholders even borrowed more than 300,000 yuan in foreign debt to the store. Wang Lianqi said that the 800000 yuan expenditure has not yet been recovered, and publicity methods such as Wechat marketing and Weibo marketing are also unable to be effectively realized because of financial constraints.

Although the cafe breaks even every month, the extra rent money is filled with the investment needed to expand its operation from time to time. At first, the store only sold coffee, fruit juices and desserts, but now there are more soft drinks, sandwiches, French fries, homemade pizzas and other varieties with the increase in the flow of people, Wang said. The purchase of raw materials for these foods and the investment in manufacturing equipment is not a small sum of money.

On Monday, a new decision was made among many people, that is, to raise the price of the product. Wang Lianyu and some shareholders decided to raise the overall price of products sold in the store by 15%. Although this decision puzzled some shareholders, the decision did not hold a shareholders' meeting. Wang Lianfu said that after investigating parameters such as the resale rate of the cafe, a conclusion was drawn that even if the price increases, it will not affect the existing passenger flow, and the price increase is imperative.

Can the increase in prices make "a lot of people" cafes out of the bottleneck? Wang Lianfu gave an intriguing answer, saying that making money is an important goal of a cafe, but it is not the ultimate goal, not to raise prices in order to make more money, but to do it in accordance with the correct business strategy. Of course, the extra income from price increases is also needed.

Biannual cycle

There is a clear statement about whether to share out dividends or to dissolve.

Compared with one person opening a coffee shop and two people partnering to open a coffee shop, hundreds of people partnering to open a coffee shop makes people feel magnificent. Wang Lianyu said that although he has not conducted a systematic survey on the operation of all the cafes in Dalian, after communicating with a number of people in the industry, he learned that although the coffee shop has not yet made a profit. But at present, the number of customers in the store is good in the Dalian cafe, which also gives "a lot of people" the courage and confidence to stick to it.

However, some people are curious that there are hundreds of bosses in a store. If these bosses mobilize the effective resources around them, many people may already have doubled their customer flow. Wang Lianyu said that this business model is crowdfunded entrepreneurship. Except that the fund-raising model is different from that of ordinary companies, the business model is close to that of ordinary companies, and shareholders are only responsible for capital contribution and have no obligation to find ways to make profits. All shareholders have to do is look at the financial statements every month.

In addition, Wang Lianfu feels that going to a coffee shop to drink coffee is a kind of sentiment of life, not the necessities of life, food, and other fast consumer goods, coupled with the fact that people are different from the coffee shop, and the nature of their work is also different, so it is of little significance to do "publicity for everyone." The reporter learned that the shareholders in the cafe are not indifferent to their own store, although most people do not participate in the specific operation, but spare time to help watch the store, change the light bulb for the store, as far as they can, shareholders will be enthusiastic to participate.

According to the original contract, there will be a two-year operating cycle after the coffee is opened. At that time, there will be a clear statement about whether the dividend will be distributed or disbanded. It will take another year and a half to test Wang Lianfu and others. What kind of answer will he hand over in the future? is the crowdfunding cafe an unknown pressure on the "brain" of his organization?

Some shareholders work enthusiastically for the cafe, others stand on the sidelines, but most people do not forget the original intention, that is, the ultimate goal of opening a cafe is out of my common interest, love of coffee and passion for keeping the business. Wang Lianfu said that two years later, even if he didn't get a bonus, I believe that the pleasure of learning to keep his career and realize his dream will make everyone feel that he has not invested in vain. As for the question of whether they will be stressed by too many people, the post-80s generation who answered in this way will have differences. This is certain disagreement. No problem. As long as we respect each other, we will OK.