A cup of good drink in one minute, the native evolution version of the capsule coffee machine.

Because I didn't want to be abused by instant coffee, I had a craving for a capsule coffee machine some time ago: the coffee powder with a good proportion was sealed in a jelly-shaped capsule box, and when I wanted to drink it, I threw a capsule into the machine. After a while, a cup of freshly brewed coffee of good quality could come out. There was no need to grind the beans in advance or clean them afterwards. It can be said that there is a good balance between the convenience and quality of coffee.

However, at present, most of the more common capsule machines on the market can only make coffee as a drink, and the market is relatively small. The Dr.drinks brought by Shanghai Aiwei Electronics is like a local evolutionary version of the capsule coffee machine: in addition to coffee, it can also make more diversified and widely popular drinks such as flower and fruit tea and American ginseng.

The founder of Dr.drinks is a pair of good friends who met while studying in the UK. CEO Chen Xiuxing's family is in the pharmaceutical business, while partner Liu Yitong was in charge of supply chain management projects in Yuyou before starting her business. The reason why the two people do Dr.drinks, on the one hand is to value the domestic mid-end beverage market, on the other hand is very optimistic about the capsule coffee this pre-hardware + late consumables business model.

Before Dr.drinks, there were many verifiers on the market for this model, including razor holders and blades, printer machines and ink cartridges, and even in the coffee field, there is a Green Mountain Coffee company in the United States that sells cups.

The model of Green Mountain Coffee is very similar to that of capsule Coffee. Their main products are single cup coffee machine and "coffee K cup". The coffee machine is sold at a price close to cost, and what really brings income to the company is the "K cup" that can be consumed frequently. A paper cup-like container with coffee and infiltration devices inside, one cup at a time, convenient and fast. Green Mountain's competitor in the United States is Starbucks, which is very popular in the office market.

Chen Xiuxing and Liu Yitong originally wanted to localize this model to China to sell coffee, but in market research, they found that the audience had a stronger market demand for herbal tea and health tea that preferred Chinese-style drinks, so they changed to a diversified single-cup beverage system. After more than two years of research and development, Aiwei Technology launched their first wave of products: a star machine called Dr.drinks and nine different flavors of "Planet" drinks, which are divided into three series of coffee, flower and fruit tea and health tea according to market demand, mainly for office white-collar workers who have certain spending power and pursue quality and taste.

Models and products don't sound complicated, but it took more than two years for Aiwei Electronics to develop its products. According to partner Liu Yitong, the core of Dr.drinks is mainly in a small "planet" container: what shape and material can ensure that "planet" can withstand a pressure of 19 Pa (10 times stronger than a pressure cooker) in the production process and will not be crushed and leaked, and will not be crushed after extraction. In addition to product quality and user experience, Planet's core technology can also ensure that consumers only choose their own products in subsequent consumption.