Enjoy the Starbucks experience and live in the "third space"

Just right is the core of the Doctrine of the mean thought of Confucius and Mencius, which is not as good as it can be, especially not as good as it is. It refers to the perfect state in which an inch of increase is long and an inch of decrease is short.

Nowadays, the permanent residence of urban people is nothing more than office space and home. The atmosphere of the office is too rigorous, living for a long time is easy to be depressed and tired, while the home is too private and casual, and it is easy to be loose and bored. Starbucks is committed to the "third space" outside the home and public places, where there is no sense of restraint brought by various workplace identities and family roles; second, it will not produce negative emotions because of being too lazy and closed because of living in private space for a long time. People can release themselves freely and properly to find their ideal and perfect state.

Unremitting pursuit of the quality of coffee

Founded in 1971, Starbucks specializes in buying and baking high-quality pure coffee beans for sale, while focusing on selecting the best coffee beans and deep-roasting coffee beans. Under the management and leadership of a group of pure caffeists, Starbucks pays more attention to coffee quality than to business maximization. This near-religious mania for coffee is the original source of Starbucks magic.

Starbucks coffee beans are from the top Arabica coffee beans on the plateau. Each coffee bean needs to be checked three times before it can be used as a raw material and accept special "Starbucks roasting". A single coffee bean often lacks the comprehensive flavor needed for a perfect cup of coffee, and Starbucks roasters who know the characteristics of each coffee bean tend to mix them together to create a unique recipe for Starbucks.

Starbucks coffee beans with unique mellow aroma are carefully ground and freshly cooked by star baristas, and finally hand-made into mellow and fragrant high-quality coffee drinks according to the individual requirements of customers. Every perfect cup of Starbucks coffee, after at least 34 hands of careful care, traveled 4634 miles to reach the Starbucks store customer cup.

Star barista

Star baristas are the soul and core of Starbucks experience. The enthusiasm and skill of star baristas, as well as their deep emotional connection with customers, have laid the foundation for Starbucks' success.

To become a star barista, you must first undergo rigorous training in Starbucks stores. The training includes comprehensive theoretical knowledge of coffee, skills of handmade Starbucks coffee drinks, coffee tasting ability, communication and service ability to enhance customer experience, and in-depth understanding of Starbucks' core values and mission-to stimulate and nurture humanistic spirit. After the training, you must also pass the certification examination of qualified trainers before you can finally get the Starbucks "star coffee maker" qualification, and begin to formally make drinks for customers and provide a pure Starbucks experience.

Store environment full of aesthetic interest and humanistic spirit

The environmental design of Starbucks stores is not simply stylized 'launch', but gives each store a different design soul, which is inspired by the local cultural characteristics. In Seattle, Starbucks headquarters has set up an independent design research department, which specializes in storefront design for stores around the world, in order to achieve different flavors but unified styles. In China, Starbucks also has an independent design team that combines the unique elements of each city to customize the local store style. From the way the furniture is placed, to the luster of coffee utensils, from the dark combination of the pattern of the wall and the coffee cup, to the degree of light and shade, every detail has been carefully deliberated. In this way, Starbucks' unique aesthetic taste and human spirit run through thousands of Starbucks stores around the world.

The top coffee quality of the whole ball, full of enthusiastic and skilled star baristas, elegant and comfortable store environment, work together to create an ideal and comfortable "third space" for urban people. Starbucks Wanda Plaza, the first store in Jining, the birthplace of Confucius and Mencius culture, will open on July 5. On the opening day, Starbucks will also bring a special surprise to the citizens of Jining. Starbucks will launch a "Coffee moment" event. The top 100 customers who visit Jining Wanda store will receive a medium cup of "iced coffee" (limited to 100 cups, first come, first served).