Our coffee shop: leave unforgettable memories in this life

4000 yuan incompetent what? You can buy a house of less than 1 square meter, and a trip abroad may only be enough to get a half-way ticket. But 4000 yuan can be the boss. In Xi'an, a post-80s girl named Ma Lin led an online campaign to invest 4000 yuan each to open a 'our coffee shop'. Can her wishful thinking come true?

What is interesting is that in an era when everyone said that financing was difficult, she had a flash of inspiration and came up with the idea of coaxing Internet to open a "our coffee shop". She did not think that caregivers were rampant, and 63 young people with vain intentions came up with 780000 yuan. Shockingly, most of these investors do not know each other. This coffee shop, which is the first coffee shop in our country to thrive on "online fund-raising", has a story about how to touch the people behind its back.

In a flash, we also opened a coffee shop.

One day after New Year's Eve in 2012, a girl with a ponytail plunged into the northern capital. Her name is Ma Lin, a post-80s girl who is the editor of Xi'an Modern Women's Daily. She is here to organize contributions on this trip to Beijing.

That day, Ma Lin stayed in a hotel around Zizhu Yuan in Beijing. Therefore, she invited the authors to talk about the manuscripts and get together in a coffee shop around the hotel. With the back and forth of a group of authors, Ma Lin used to get along well with the attendants here. Through the conversation, she learned that the coffee shop was owned by more than 20 close friends, and she thought it was very interesting at that time.

Ma Lin died in Xi'an, a native of Xi'an.

She is an authentic foodie-no matter where she goes, her playbooks are all excerpts from restaurants, night markets and stalls in so-and-so streets and alleys. In the past two or three years, she fell in love with baking again and realized the joy of the gap between Chinese food and Chinese food. Baking all kinds of pastries and sharing them with friends has become her favorite thing to do every day.

One day in February 2012, she suddenly learned that a close friend had been admitted to the hospital because of advanced liver cancer. Ma Lin went to visit sadly. With tearful eyes, the close friend firmly grasped Ma Lin's hand and said to her with tears in her eyes, "maybe it is because time is running out that we feel the charm of the whole country. To say regret, that is, the dream of Xizang's travel can no longer be realized in this life." Ma Lin saw that the eyes of her best friend were full of regret. A week later, Ma Lin was at a loss when she learned that her close friend had passed away.

On this day, Ma Lin passed by a coffee shop and suddenly had a flash of inspiration. Didn't she have the dream of opening a coffee shop? Why not open a coffee shop like the "many people" in Beijing in Xi'an? At this time, she somehow thought of her friend who had just passed away. If you have a vain attempt, you should act as soon as possible, and don't leave yourself a pity. Ma Lin began to dig through her heart.

On Feb. 11, 2012, she announced a proposal of "4000 yuan, let's open a cafe for many people" on her sina blog. She extravagantly hopes that people with visions can contribute at least 4000 yuan, capped at 40000 yuan, and open a coffee shop together. I hope to bring together the elderly who want to open a coffee shop, or who are addicted to food, or who are willing to keep their jobs, to realize this vain dream. She said with emotion: "here we can gather a little bit of our ideas, a little bit of money, a little bit of time, a little bit of intelligence, a little bit of talent together, and eventually drip water into the sea, accumulating with patience." do not forget to look down at the starry sky and let fantasies spend in the soil of practice. "

At the suggestion of a close friend, she posted her proposal of "opening a coffee shop together" on her sina's real name Weibo. Maybe this proposal is very fresh, and soon netizens repost it one after another. In just three days, her Weibo has been forwarded more than 3500 messages.

She was a little happy and a little uneasy. In her apprehension, she did not know how many people could join.

There is coffee, there is circle, there is trust

The first few days, quickly lost more than 10 old netizens corresponding. She was delighted to receive a series of posts. "your idea is very strange. I like it." "Oh, well, you take me away." "when what was lacking between people in the past was trust, let's start from the end of trusting remote people. Support you, good lady. " "it's a great idea. I'm the dish on your plate." ……

Some netizens also showed that Ma Lin's ideas coincided with them. Zhang Yin, a 25-year-old white-collar worker, happily declared Ma Lin that she wanted to open a coffee shop a long time ago, but could not just graduate and had limited funds, so she had to bury her dreams deep in her heart. Ma Lin's creativity made my dream come true ahead of time.

There are a lot of corresponding voices, although there are many people who flash and question: "4000 yuan as a shareholder?" Then how many people have to buy shares to make the coffee shop open? " "the more people there are, the more troublesome things become. In that case, what is the intention of the multi-shareholders? "

The revelation of the blog friend made Ma Lin more sober. Ma Lin decided to operate their coffee shop in the form of a limited mission company in the future. for all shareholders, they will also elect a board of directors and a board of supervisors to develop the plan. It is clearly stated in the articles of association that the rights of all shareholders shall not be transferred within 3 years, and the team should be guaranteed not to be disorderly. "A small coffee shop is not a profiteering industry. We operate with this purpose and do not cut corners on materials, so the resources will not be very large. It is believed that after 3 years, the shop will have a little accumulation, and at that time everyone will explore how to share out the dividend title. " Ma Lin said.

For the benefit of bean cutting, Ma Lin set up a QQ group of prospective shareholders. At the stage of capital injection, she set up a special account. Jaxun, 4000 yuan, 6000 yuan, 8000 yuan, one after another into her card. That day, she was pleased to find that there were 40,000 yuan in the account. Ma Lin was very excited and shouted in the group: "who is so generous?" Soon, a netizen rushed in: "it was me." Ma Lin ridiculed: "such a large sum of money, you are not afraid to be fooled?" "how could it be? The idea is as beautiful as a fairy tale. Such an ugly idea is tantamount to being fooled and happy. " The trust of netizens warmed Ma Lin's heart.

At the end of February 2012, under the convening of Ma Lin, the preparatory meeting of "our Coffee Shop" held its first shareholders' meeting. More than 20 of the more than 80 netizens who signed up came. This made Ma Lin feel the strength of trust and increased her confidence.

Ma Lin originally planned to raise 500000 yuan from 50 shareholders, as netizens joined in and eventually identified 63 people as the first batch of shareholders of "our coffee shop". There are post-70s, post-80s and post-90s generation beside them; there are private staff, lawyers, corporate management staff, and workers; there are people who drive leaps and bicycles, but also those who ride bicycles.

63 shareholders raised 780000 yuan. At this time, the construction of the coffee shop is also completed. It is only natural that Ma Lin was elected chairman of the branch.

It took only more than 2 months from the post in February 2012 to the funding in May.

The next step is the location. In Beilin District, Xi'an, they took a fancy to an old house on an old street, which is antique and quite suitable for opening a coffee shop. The reconciliation with the homeowner went well. A week later, the landlord suddenly backed out and said, "I have inquired. There are too many partners in your coffee shop. It is not easy to rent you in the future." Later, the landlord quickly rented the house to a brand makeup store.

People can't laugh or cry. After running frequently, the directors finally decided that the address must be: the Sun Temple Street in the small South Gate is a far away in the depressed street. This is a 150-square-meter house with three floors. At this time, Ma Lin came up with the positioning of "our coffee shop": accelerate the pace of moving forward, we are warm together, dreaming. Yes, people who were once strangers invented it because of fantasy. It is not only our spiritual hometown, but also the dream place of many people!

Fantasy come true, move forward reluctantly in bending

Swimmer, who is called "hipster" by shareholders, is a post-80s girl. She is an unknown designer with fashionable and rich grades. The shareholders unanimously recommended her to be in charge of the personal design task of the coffee shop. From Yong'er 's point of view, the opening of the store by 63 shareholders can not be understood as an investment move. What everyone attaches importance to is that "strangers are clustered together because of fantasy and determination." this is an initiative, and there is no precedent abroad.

Admittedly, some of the gadgets displayed on the toy cabinets on the second floor were picked up by shareholders when they were traveling. From the left-hand side of the bar to the third floor, you can see an old bike with a permanent license plate fixed on the stairs, which is also provided by the shareholder Xiaohu.

The leftmost space on the third floor is the characteristic periphery of the cafe: several sets of Tetris-shaped bookshelves hang on the left-hand wall, and the entire wall on the right-hand side is a LOGO wall hand-painted by shareholders, and dozens of colored coffee beans, meaning their broken hearts. In addition, this space is also a projection area, and the walls next to the curtain are covered with old English newspapers, all of which are posted by shareholders bit by bit.

It is also deliberate to see when there is disagreement. In August 2012, shareholders sparked controversy over where to buy coffee beans. Everyone is divided into several groups, far away and avoid, it is difficult to draw a line. In such cases, directors have to adopt a democratic dissolution system-voting with a small number of efficiency. In order to show fairness, the number of votes is allocated for one vote at 2000 yuan and five votes at 10,000 yuan. Vote on the spot, decide the topic on the spot, the winner is not arrogant, the loser is convinced.

On October 18, 2012, our Coffee Shop officially opened to the public. In order to reward the first batch of coffee shop owners, Ma Lin started to produce her best baked desserts, charging for everyone to taste. Shareholders are expecting Ma Lin to end up single and get an love. The implication is that Ma Lin has not yet reaped love, and there have been people in their shareholder team who have "achieved the right results."

At the first structural shareholders' meeting of our Coffee Shop, Asiana was deeply absorbed by a woman named Wang Qin. At the meeting, Wang Qin put forward a proposal to "defend the dominance of one share, with a cap of 40,000 per shareholder", which was approved by all the more than 60 shareholders present. Asiana can't help but be impressed by her. In the next talent show, Wang Qin played a guzheng "Lin Chong Night running", followed by a dance. Her talent and worldly sophistication are deeply imprinted on Han Ya's heart.

Hanya is a designer of a company, and Wang Qin is a famous teacher.

After that, as the coffee shop entered the stage of site selection, decoration and trial operation, they both passively attended the activities, not to mention their tacit understanding. Rated during the renovation of the cafe, Hanya, a designer, put forward a lot of constructive suggestions, and Wang Qin praised him as "brilliant."

One day, Asiana rushed to the decoration site, rolled up her arms and began to work. When Wang Qin came over, when he saw that his back was wet with sweat, he fell in love and asked him to take off his dirty coat. I took it home and washed my intestines carefully. When the scented clothes were handed over to Asiana, there was a feeling of fluke in his heart. Before they knew it, the relationship sprouted in their hearts.

Nowadays, "our Cafe" is on the right track, and their love has also entered the "harvest integrity". On January 18, 2013, they held an engagement ceremony in their own coffee shop. Wang Qin secretly commented: "because of the coffee shop, we are from strange to familiar, I have harvested a love, this is an unexpected sowing ah."

Love and warmth are filled with every inch of space in the coffee shop.

The planning form of "our coffee shop" is also very meaningful. They held a regular shareholders' meeting and voted for the experimental directors, the board of supervisors and the six-member solution team, and the other shareholders had a rotation of two people a month to take charge of the daily operation of "our Coffee Shop" with the design team. report to shareholders on schedule. In the event of a resolution plan on a huge matter, the directors will gather all the shareholders' meeting and discuss the decision all the way.

Different from the usual coffee shop, our Coffee Shop pays more attention to platform communication. They pay a current fee to carry out interesting courses such as baking and coffee, and also open a series of boring and annoying activities such as "Young Entrepreneurship classroom", "Star meeting", "it's you" and so on.

There is no shortage of romantic things to happen here. On February 14, 2013, a boy named Zhong Sheng proposed to his girlfriend at our Coffee Shop. Hearing this, many elderly shareholders came to help him make the small screening room of the coffee shop super romantic. The room full of roses bloomed, and their acquaintance experiences were first shown in the projection. After experiencing all this, the lady was moved to tears.

Standing by, Ma Lin was filled with emotion when she saw this touching scene: there are people in love who are willing to leave a bright image unforgettable here in this life. what is the origin of our coffee shop that we love badly?