Problems that should be paid attention to when joining a chain store according to the reference process of joining a cafe

Mastering the process of joining and recruiting is very important to the success of joining. This paper focuses on the general process of brand joining, which provides necessary help for the smooth operation of joining activities.

I. examining and approving the investment promotion manual

The franchisor to join the investment promotion has a complete set of investment manual, coffee shop operators want to become a successful franchise store must first examine the franchisee's investment manual. A complete investment promotion manual must have the following contents:

1. Enterprise introduction

The enterprise introduction includes the brand advantages, business scope and characteristics of the enterprise.

two。 Market space analysis

Introduce the market demand of the coffee shop and the development space of the enterprise in the industry.

3. Support for dealers

The support to dealers includes image planning, price system, management system, advantages of logistics and distribution, personnel training and regular market analysis, investment analysis, sales analysis and so on.

4. Detailed rules of cooperation

The form of cooperation should be clearly defined, such as the adoption of in-store, the rights and obligations of both parties, incentive mechanism and so on. ~

5. Joining method and process

Introduce the method of joining, contact number and method, etc.

The investment promotion manual is a manual jointly observed by the franchisee compiled by the headquarters. the terms and conditions include both the rights and obligations of the franchisee. Once it is recognized, the general franchisee does not have the right to modify it.

Second, understand the methods of recruitment

There are many ways for franchisors to recruit franchisees. Would-be franchisees should understand their recruitment methods in order to grasp investment information in a timely manner. The common recruitment methods are as follows:

1. Media recruitment

Through the phone, fax, e-mail or newspapers and magazines, press conferences and other media to release the basic joining policy, joining conditions and contact information.

two。 Hold a presentation meeting

The franchisor uses the method of investment promotion seminar to introduce the enterprise's joining plan and answer the details of joining in order to attract the franchisee, which is a common recruitment method. When using this method, the franchisor usually publishes advertisements in advance, conveys information in the industry, and even sends invitations to potential franchisees.

3. Storefront POP

Use the enterprise's own channels and existing coffee shops as model stores to convey the recruitment information of franchise stores in the way of POP.

4. Participate in industry activities such as large-scale trade fairs or merchants of commerce

Participate in the activities held by large-scale trade fairs and catering industry associations, through the industry display platform, effectively attract potential franchisees from all over the country to seek to join, which is also an important method for franchisors to recruit and join.

5. The applicant should take the initiative to approach.

When the enterprise brand management for a period of time, its product positioning and style features in each region has a certain popularity, the brand itself has a great influence, at this time, interested franchisees should take the initiative to contact the joining headquarters.

Be familiar with the process of joining

1. Membership flow chart

Prospective franchisees should be familiar with the procedures of franchise operation before joining. The general operation flow of joining a coffee shop can be found in the "joining flow chart" on the next page. The steps are as follows:

(1) collect investment promotion information

The joining headquarters transmits the location and basic information of the recruitment store to those who are interested in joining through different media, which can be delivered by telephone, fax, email or press conference. Those who want to join should pay attention to these messages.

(2) respond to investment promotion information

Joining headquarters generally has its own website, and the sales department has dedicated telephone and fax numbers for interested parties to inquire at any time. In addition, some written materials are also available, and answers or email responses are provided by special personnel to explain the initial status of the franchisee. This step is to respond to those who are interested in joining and to make a preliminary screening of the franchisee.

(3) provide basic information

If the prospective franchisee basically meets the conditions provided by the franchisee headquarters, it will generally require the prospective franchisee to provide more complete written information, including the franchisee's personal data and regional development plan for reference, and agree to discuss in detail with the franchisee at the same time, and invite those who want to join to join the seminar where appropriate. Therefore, it is very important for those who want to join to provide their own basic information.

(4) interview audit

Since the characteristics of many franchisees are not easy to judge from telephone, fax and other information, and face-to-face conversation is also an indispensable step, the franchisee is generally required to have an interview with the headquarters in the joining process. Interviews are conducted in individual interviews, group discussions, and even model shop visits. During the formal interview, in addition to letting the prospective franchisee observe and understand the concept and situation of the headquarters, the most important thing is to let the franchisee understand the relevant rights and obligations. In addition, during the interview, many reviews and observations of the franchisees themselves will also be carried out in this step.

(5) submit application for joining

When the prospective franchisee decides to join after a certain inspection, he or she needs to submit an application to the joining headquarters. It generally includes filling in application forms, personal data and other relevant information, etc.

(6) signing a reservation for joining

If the applicant initially meets the requirements of the joining headquarters, the joining headquarters will generally require the signing of a "reservation for joining".

(7) Evaluation of joining location

Most of the shops that join coffee shops are chosen by the franchisees themselves, but the joining headquarters will conduct professional market research, profit evaluation and other contents related to the location of coffee shops, including: professional business circle assessment, differences in population mobility in different periods, competitors' situation, population distribution and structure of the area, consumption levels, traffic conditions, future trends, and so on.

In addition to the franchisee himself, his financial and other conditions are also considered by Fan Wei to join the headquarters, but it is usually based on the financial situation. Franchisees are required to pay a certain amount of membership deposit and deposit when they join, including payment and financial turnover in addition to the examination of general financial conditions.

(9) Establishment and communication of economic management plans

According to the various adjustments made, the franchisee headquarters and the franchisee jointly formulate a business plan, in which the arrangement and use of manpower and funds are the most important.

Manpower arrangement and Application of ①

In principle, the manpower arrangement of the franchise store is the responsibility of the franchise store itself, and the franchise headquarters is only responsible for staff recruitment guidance and staff training.

Arrangement and Application of ② funds

The franchisee is responsible for its own profits and losses. According to the agreement of both parties, the franchisee will remit the franchise deposit, deposit and the first installment payment to the franchise headquarters account in time.

(10) sign a contract

If the applicant meets the conditions of joining the headquarters, the next step is to discuss the signing of the contract. At this time, the franchisee should pay attention to the provisions of the rights and obligations between the franchisee and the headquarters, which must be confirmed and signed.

(11) staff training

After signing the contract, the franchise headquarters will provide staff training to the franchise store, so that the business philosophy and corporate culture of the franchise store are consistent with that of the franchise headquarters.

(12) Opening preparation

After the completion of the above work, the franchise store will enter the opening preparation stage, during which the franchise store needs to complete the shop decoration, various documents application and other work.