Korean coffee brands enter Taiwan "coffee + clothing" model to seize business opportunities

Different from the inexpensive clothes in Europe, the United States and Japan, Korean fast fashion festival coffee fragrance inhaler! H:CONNECT, the first Korean fast-fashion brand to attack Taiwan, will open the world's first H:Cafe at the Fengjia flagship store in Taichung on November 7, introducing authentic Korean dim sum such as Korean chicken cake and rice bean powder muffins. in the future, it will combine North Korean clothing with coffee in an attempt to conquer consumers' pockets and taste buds!

He is in love with Cafe Lugo, a coffee brand owned by E-LAND, and has opened four branches in Taiwan in just one year. The picture shows the Zhongxiao flagship store located in the second Hall of Zhongxiao in the breeze, with a scale of two floors and 88 ping.

Similarly, E-LAND, South Korea's largest fashion group, entered Taiwan in September last year, bringing in clothing brands and its Italian coffee brand Cafe Lugo. Chen Junzhang, sales manager of the Taiwan branch of Yi Love, said that at present, there are four Cafe Lugo in Taiwan, with an average monthly revenue of at least NT $2 million, which is close to Starbucks, the leading coffee shop, and its performance has exceeded expectations.

Chen Junzhang said that the clothing brand combines the concept of a coffee shop, just as there is now a restaurant on almost every floor of the department store for people to go shopping and rest, which is complementary to the brand. But he also stressed that the combination of coffee shops can not bring benefits. We still have to choose a business area with enough people, and the scale of the store should be large enough.

Optimistic about Taiwan's coffee business opportunities, H:CONNECT, which launched in 2012, chose to expose its new coffee brand H:Cafe in Taiwan. The industry said that Taiwan's coffee market is quite large and mature, and hopes to provide consumers with more services through the combination of clothing and coffee, and new stores will follow this model in the future.

Taiwan is also the world's first H:Cafe, located on the third floor of the H:CONNECT flagship store in the Fengjia business district of Taichung. The operator pointed out that special dishes such as Korean chicken cake and rice bean noodle muffins are all derived from Korean recipes. It is Taiwan's first Korean coffee shop, which started trial operation on November 7 and officially opened in mid-November.

At present, H:CONNECT has 42 stores in Taiwan. a few days ago, it just opened a three-story flagship store with a height of 300ping in the Fengjia business district in Taichung, and invited a spokesperson, Girl Age Rune, to create a campaign, sparking a frenzy of fans queuing up. According to industry statistics, since Rune, the brand's new spokesperson, was launched in August, the performance of the Taiwan market has so far increased by 30% compared with the same period last year.

In 2006, it originated from the Korean brand H:CONNECT, which is represented by the Hong Kong Fung Group's Lishi Holdings Company, and its agent brands also include leisure clothing Hang Ten, Roots and so on. At present, the brand has nearly 90 stores and 94 Chinese mainland stores in South Korea, but the brand chose to open its first coffee shop in Taiwan, which shows the importance it attaches to the Taiwan market.