Analysis on Brand Competition of chain Coffee Shop Top 20 Coffee chains

Brand Competition Analysis of Chain Cafe

1. Starbucks, Costa system characteristics: location, a class of cities in a class of business. The rent in the business circle is growing rapidly, and the phenomenon of peer price competition is common. The business model adopts a direct sales model, and the scope and speed of expansion are slow when there is no capital entry.

2. The cost and threshold of joining coffee chain brands in Shangdao are too high. It is difficult to realize the mode of first-class business districts in first-tier cities. In recent years, coffee shops in Shangdao have been expanding in first-tier cities in order to increase their influence. However, rent pressure and store area in first-tier cities have affected its brand development.

3. Planning and preparing their own brands are mostly dominated by second-tier and third-tier cities with relatively loose competitive environment, and they have entered the excellent prime areas of second-tier and third-tier cities in advance. Invisible to the latecomers to increase the barriers to entry into the industry. Business models tend to scale better if they are self-created. Second and third tier cities are small in scale, wide in interpersonal communication range and depth, and store publicity can achieve its effect by relying on interpersonal communication.

4. Personalized coffee shops meet personalized consumption needs and occupy a certain market share in certain market segments. Ask me what I want you to use brand competition analysis ~, Ningbo personality coffee shop what? The coffee is mainly reasonable, the environment is OK