2016 Shanghai International High-End Food & Beverage Expo

If you’re trying to track down the 2016 edition of the major international food and beverage trade event in Shanghai—where global suppliers, buyers, and industry experts gathered—you’ll need the right details: dates, venue, exhibitors, and how to connect. This wasn’t just another local fair; it was a carefully structured B2B platform designed for serious professionals in the global food sector.

The 7th Shanghai International High-End Food & Beverage Exhibition (FBIC) was held June 14–16, 2016, at the Shanghai New International Expo Centre (No. 2345 Longyang Road). It welcomed around 1,500 exhibitors from over 40 countries and regions, covering 50,000 square metres of exhibition space.

What Was the FBIC International Food Exhibition?

The FBIC International Food Exhibition (also referred to as the Shanghai International High-End Food & Beverage Exhibition) was East China’s first B2B food and beverage trade show combining international reach, professional curation, and diverse product categories. It was exclusively for trade visitors and targeted food and beverage buyers across East China and nationwide. The show emphasized authoritative content, professional organisation, and broad appeal, creating a dynamic environment for exhibitors and attendees alike.

Organised under the banner of the China Hotel Association and managed by Shanghai Xinxiji Exhibition Services Co., Ltd., with support from the Taiwan Food Industry Group, the event served as a bridge between Chinese producers and global buyers. Its location in Shanghai offered strategic access to both domestic and international markets.

Who Exhibited and What Was Showcased?

The 2016 event featured exhibitors from dozens of countries and regions, including Italy, South Korea, Thailand, the Netherlands, Argentina, Australia, Brazil, the UAE, Greece, India, Turkey, Uganda, New Zealand, Japan, the UK, Malaysia, Chile, Russia, and Hong Kong. These exhibitors presented their most representative foods, offering a wide range of over 1,000 products across more than 40 categories, reflecting global food trends.

Participating nations received strong backing from their governments, trade associations, and embassies in Shanghai, underlining the event’s international recognition and commercial importance.

Exhibitor Categories and Product Range

• Snack Foods: jelly, puffed snacks, biscuits, cakes, bread, mooncakes, vegetarian snacks, instant foods, canned goods, tofu products, candied fruit, bee products, dried fish/meat, beverage series
• Candy: chewing gum, soft candy, lollipops, milk candy, filled candy, medicinal candy, functional candy
• Chocolate: milk chocolate, dark chocolate, white chocolate, organic chocolate
• Imported Foods: ready meals, non-fried snacks, potato products, frozen foods, olive oil, wine, tea, coffee, fruit and vegetable juices
• Dairy: probiotic products, yoghurt, flavoured milk
• Nuts & Dried Fruit: dried fruit slices, melon seeds, walnuts, peanuts, almonds, pine nuts, chestnuts, pistachios, cashews
• Processing & Packaging: food processing equipment, packaging machinery, coding devices, packaging materials, food testing tools

Why Attend or Exhibit?

The FBIC offered multiple benefits for both exhibitors and visitors:

• Buyer & Retailer Access: Organisers invited major retailers (e.g. Walmart, Carrefour, RT-Mart, Metro, Costco), e-commerce platforms (like JD.com), import/export traders, distributors, over 130 foreign trade offices, hotels, bars, clubs, resorts, and corporate buyers for direct meetings.
• Strong Marketing Push: The event received extensive media coverage from over 100 outlets including Xinhua Net, People’s Daily, CCTV, Sina, Sohu, and Alibaba, ensuring high visibility.
• Global Trade Connections: Backed by the China Hotel Association’s network of 400+ business councils in 180+ countries, along with China Council for the Promotion of International Trade’s overseas offices, the show facilitated international business development.
• Industry Insights: Experts from around the world shared updates on regulations, consumer trends, and quality standards to help producers stay competitive.

How to Exhibit: Costs and Process

For companies looking to exhibit, fees in 2016 were structured by company type:

Raw space required self-design and decoration (minimum 36m²) and did not include basic fittings. Standard booths included: 9m² space, 2.5m high walls, bilingual nameplate, one table, two chairs, power outlet, two spotlights, carpet, and for double-sided booths, a 20% surcharge applied.

The booking process involved: submitting an application form, paying 50% deposit (or full payment) to confirm space, finalising balance by July 30, 2016, and receiving an exhibitor manual with logistics and setup details.

Booths were allocated on a first-paid, first-served basis.

Frequently Asked Questions

When and where was the 2016 Shanghai International High-End Food & Beverage Exhibition held?

The 2016 FBIC international food show took place June 14–16, 2016, at the Shanghai New International Expo Centre, located at No. 2345 Longyang Road. It occupied 50,000 square metres and hosted around 1,500 exhibitors.

Which countries participated in the 2016 FBIC exhibition?

Exhibitors came from over 40 countries and regions, including Italy, South Korea, Thailand, the Netherlands, Argentina, Australia, Brazil, the UAE, Greece, India, Turkey, Uganda, New Zealand, Japan, the UK, Malaysia, Chile, Russia, and Hong Kong.

What kinds of products were showcased at the 2016 FBIC?

The exhibition featured over 1,000 products in more than 40 categories, including snacks, candy, chocolate, imported foods (like coffee and wine), dairy, nuts, dried fruit, and food processing/packaging equipment.

How could companies exhibit at the 2016 FBIC?

Companies could book standard booths (RMB 13,800–3,600 USD) or raw space (RMB 1,300–380 USD per m²). A 50% deposit was required to confirm space, with the balance due by July 30, 2016. Booth allocation followed a first-paid, first-served rule.

Who organised the 2016 Shanghai FBIC international food exhibition?

The event was approved by the Shanghai Municipal Commission of Commerce, organised by the China Hotel Association, and managed by Shanghai Xinxiji Exhibition Services Co., Ltd., with support from the Taiwan Food Industry Group.