Louisa LOUISA takes care of the coffee we make and makes every guest happy.

Louisa Brand Story 01

Origin

The origin of Louisa Coffee LOUISA COFFEE began long before the first market opened.

In 2003, if you want to drink a good cup of coffee, you have to spend at least hundreds of yuan on the most professional coffee coffee. However, in Chumei, good coffee is not only readily available, but also plain, so coffee culture is deeply rooted. Coffee lovers walk through the streets and alleys every day to find the perfect taste of coffee. After exploring hundreds of shops, he found that high-end coffee bars taste good, but because of the small number of customers, the taste is not new; low-end coffee shops have a high number of visitors, but they often choose low-altitude coffee beans to reduce costs. as a result, the taste of coffee is often too scorched and bitter.

How to provide a cup of plain but fragrant coffee? There is only one way to find out that high-grade raw beans can be roasted by themselves by skipping trading or baking by bean bakers. This idea dates back to 2002, but there is still a long way to go before it can be transformed into practice.

A way to imagine a difficult road.

How many coffee-producing countries in the world, how many coffee-producing areas are there in each coffee-producing country, and how far are the brown fontanels of coffee roasting, and how many different combinations are there in the final proportion of coffee beans from different countries and different regions? considering all the possibilities, it is too expensive to make a perfect blend of coffee! And how do you turn the perfect recipe into a good cup of nachos or cappuccinos? From a raw coffee bean to a cup of coffee, there is no amount of learning, and you can only learn it step by step!

For a person who only knows how to taste coffee, it is really difficult to realize an idea. On the other hand, people start with how to make a cup of coffee: Starbucks is the representative of free coffee in the country, and the original people came to Starbucks from understanding the culture of coffee coffee to operating the coffee machine for the first time. I fell in love with the speed of making coffee. Hundreds of visitors come every day. How to provide the best coffee quickly and steadily is the highest mission of the coffee bar maker! Coupled with the thorough implementation of Starbucks SOP, guests are deeply impressed by the coffee market, so after learning about the city, they joined the largest coffee raw material manufacturer in the country to take charge of the job.

As an attendant, you can chat closely with the owner of each coffee shop, talk to him about the joys and sorrows of opening a shop, generally accept the information about raw beans, make recipes for the latest products in the world, and learn from each other with coffee to improve your skills. Louisa Coffee LOUISA COFFEE's first bean roaster was also launched at this time. Before that, the coffee could only be roasted by hand. The coffee was not roasted steadily, and after the baking machine was turned on, we began to study the roasting technology of beans and the relationship between delicious coffee. After a year of hard work, we may be able to roast raw beans to make a cup of coffee, but there is still some distance from the delicious coffee that will make people feel, and in order to prepare their own coffee formula, people will start work and start looking for their first market.

It took half a year to find a store, and the formula of the coffee shop was tested for half a year. After thousands of recipes, the coffee was delicious, but at first it was less confusing. At that time, the original people found a coffee shop in the alley of the third section of Minsheng Road, and the name of the store was decided to be Louis Salle Coffee LOUISA COFFEE. Just a week before the store opened, I found the perfect formula for delicious coffee in my mind.

It took half a year to find a store, and the formula of the coffee shop was tested for half a year. After thousands of recipes, the coffee was delicious, but at first it was less confusing. At that time, the original people found a coffee shop in the alley of the third section of Minsheng Road, and the name of the store was decided to be Louis Salle Coffee LOUISA COFFEE. Just a week before the store opened, I found the perfect formula for delicious coffee in my mind.

It takes three years to prepare a perfect recipe, to reorganize the number of failures, and to test and test the number of times. We named this recipe as Louisa Coffee Classic recipe (LOUISA COFFEE Classic Espresso Blend), and Louisa Coffee started at the right time and in the right place. This year, April 2007!

Louise Coffee LOUISA COFFEE

LOUISA is the Italian name and has the meaning of the goddess of the sea. In addition, espresso coffee originated from the first generation of loog, so we named Louisa Coffee LOUISA COFFEE in the name of Louisa Coffee. We hope that the goddess LOUISA will watch every cup of coffee we make, so that every guest will be happy.

The first publisher describes LOUISA as the goddess of roasting coffee beans in flames. Through the life of roasting and serving coffee, the first publisher develops her own value in a thousand chains, symbolizing that every Louisa Coffee partner holds the spirit of making delicious coffee, touches every guest, and develops her own value in her hard work, becoming the most professional bartender in Louisa Coffee.

The first market

After three years of strenuous measures, the opening of the first Louisa Coffee market caused a stir, and guests jammed the whole store, and because of the usual lack of food, a group of guests were able to provide every cup of coffee with the fastest and most stable technology at the same time. Because of this, our guest return rate is so high that there are nearly 80% of our regular customers every day.

In July, when the temperature was as high as 34 degrees, everyone switched to tea, and the price of tea in the market dropped by half. The shoppers began to study the products of smoothies. The first one made smoothies, mango smoothies, and Taylor smoothies. One launch really caused a wave. In the second summer, Canada launched a series of squeezed fruit teas. This wave activity established the business foundation of the Louisa Coffee Restaurant. Due to the strength of the business, Louisa Coffee opened a branch plan.

A successful business model can be considered successful only if it is able to do well in different business circles. As a result, the second branch of Louisa Coffee was established in 2008 at the nearby Geng Hospital in the fourth section of Minsheng Road. After half a year of deep ploughing, business was surprisingly good. A year later, the restaurant surpassed the original store instead. After the verification of different customers in different business circles, the Louisa brand began to carry out the brand exhibition store program as it matured day by day. In the next three years, Louisa Coffee LOUISA COFFEE expanded a total of 20 stores, so the joining program was officially launched at the end of 2011.

New categories and Future Prospect of Louisa Coffee

Brand is a concept of sustainable experience, and creating profit is the most important environment of sustainable experience. In order to enable everyone to drink delicious and touching coffee, and to make the market profitable, in 2011, we hired a professional designer to restructure the brand system, set the brand color to orange, and use the goddess LOUISA's beauty, which is made of coffee flowers and earrings with coffee nuts, and LOUISA turns into the mother of the earth, nurturing the earth and growing the highest quality coffee beans. Then we complete the SOP system of the products, complete the replicability of the products and improve the production capacity and quality of the products.

And we also participated in the 2011 Taiwan Coffee contest, which ranked first in the beginning and second in the first place. This success shows the roasting skills of Louisa Coffee and the cooking skills of the bar father are already among the best in Taiwan. We have also partnered with COFFEE TEA & I magazine, a Taiwanese coffee company, to publish the business concept and image of Louisa Coffee. On the other hand, the marketing department of the Louisa coffee brand assists the market profits of each branch through the project of the marketing plan of the enterprise, and strengthens the overall strength of Louisa coffee. This year, we even set up the Louisa Coffee brunch department, which is the main product to expand the brand throughout Taiwan. Through the combination of restaurants, we are ready to usher in the next golden decade. 2012 is the most important year for our Louisa Coffee. We have made the best preparation. We hope that you who are willing to join us will join us in a happy future.

Characteristics of Louisa Coffee Brand

Louisa is the name for coffee.

A bartender and a Louisa.

A fast and charming coffee restaurant in Pingfeng

Provide multi-cooked high-quality coffee beans

Complete combination of coffee and tea equipment

Provide delicious brunch culture in Pingchuan