Sweep coffee to join the market MY ZONE COFFEE shop opening ability is how to practice?

With an average of 5 new stores per month, it won round An investment from a large chain hotel group City Hotel Group half a year after its establishment. At present, it has blossomed in more than 30 provinces and cities, including Shandong, Hebei, Guangdong, Guangxi, Guizhou, Jiangxi, Anhui and Inner Mongolia, and MY ZONE COFFEE (my local coffee) has swept the coffee market! In the overall upgrading and transformation of the catering industry, falling into the "cold winter", in the sinking of established coffee, foreign brands broken wings, Starbucks, COSTA and other large star brands in the Chinese coffee market, as a new star in the coffee market, how does MY ZONE COFFEE practice its store opening skills?

Personalized and tailored to cater to the market trend

According to a previous comprehensive coffee market survey in five cities, including Beijing, Shanghai, Guangzhou, Shenzhen and Nanjing, there are nearly 7000 coffee brands and nearly 10000 coffee shops in these mainstream cities, of which chain brands account for only 4.7%. However, its proportion in the total number of coffee shops is 34.6%. The above data show that the current Chinese coffee market is full of flowers, there are a large number of brands, and it is not monopolized by oligopoly. It is developing towards a healthy trend of specialization and differentiation, and the prospect is bright. MY ZONE COFFEE takes fun as the theme, breaking people's inherent impression of petty bourgeoisie and romance of coffee shops, tailor-made and personalized theme coffee shops according to local conditions, catering to the development trend of the market and distinctive brand features.

According to different property forms and on the basis of scientific location, MY ZONE COFFEE has created a variety of storefronts, such as boutique stores of 5-40 square meters, flagship stores of about 100 square meters, flagship prince stores of about 200 square meters, and flagship crown stores of more than 300 square meters. In the design style, there are American LOFT, fresh countryside, post-industry, American Style American and other design styles, creating a leisure and comfortable, arbitrary, chic and comfortable third space, unique in many coffee shops with serious homogenization.

The target audience clearly builds a fun culture industry.

As we all know, coffee shops have been accompanied by cultural attributes since they entered China, representing a kind of feelings and identity. going to coffee shops is not only a kind of coffee, but also a kind of cultural and forced consumption. Today's 80.90 and even post-00s are growing up in a carefree environment, and they pay more attention to spiritual enjoyment and the embodiment of personal values. MY ZONE COFFEE is aimed at the new generation of customers such as the post-90s generation, creating a series of fun cultures, comic stories, animated micromovies, mobile games, in-store somatosensory games, and cartoon toys that can be played, online and offline to spread the theme culture in all directions, occupying the minds of young customers.

Rich product structure, focus and innovation

Due to the particularity of the Chinese coffee market, customers do not know much about coffee professionalism, so MY ZONE COFFEE in the product structure, in addition to high-quality coffee, there are light meals, desserts and so on. Research and development of ice cream waffles, caramel banana waffles, bread, Tira Misu and various flavors of ice cream. Each product goes through many rounds of internal testing, tasting, pursuing the best in taste and appearance, developing hundreds of new products every year, constantly focusing and innovating products, giving customers fresh and pleasant surprises from time to time.

MY ZONE COFFEE has an independent coffee training college, a teaching team that has worked for more than 10 years, and a teaching demonstration shop covering an area of 300square meters. Investment franchisees are regularly provided with systematic and practical training from store site selection to decoration design guidance, data analysis, marketing plan guidance, personnel management, cashier management training, personnel technical training and so on.

The high sensitivity to the market, the uniqueness of the brand culture, the accuracy of the audience and the all-round professional support to the investment franchisees are the internal advantages of MY ZONE COFFEE (my local coffee) sweeping the coffee market and opening the shop quickly!

Source: Sina