What kind of experience would it be to live in a 24-hour cafe?

As a coffee shop culture brand of Hotel Theme under Platinum Tao Group, morphine hotel has attracted a great deal of attention in the industry since it was unveiled in the market the year before last. Clear positioning and unique accommodation experience are important factors that make it the focus.

Break with the traditional lodging

Most traditional hotels give guests the impression that they only stay at the "lodging" level, go on a business trip and find a place to find a bed to sleep. Hotel staff are the medium through which tourists pay and provide them with paid services. Customers staying in mid-and high-end hotels are mainly business travelers, and most of them are between 28 and 45 years old. They have a certain spending power and pay attention to the quality of life in their daily life. They basically choose their favorite accommodation environment. However, the traditional service is not right for the current business travelers, and the homogeneous service can not meet their needs.

Li Yingcong, president of Coffee Hotel, a new hotel brand under the Platinum Tao Group, said that the entire Platinum Tao Group has been following the concept of "brand first", and morphine is no exception. Morphine combines coffee culture with the hotel, from design to service are permeated with coffee culture. The guest room is not only a place to stay from the wind and rain at night, but also a haven to enjoy quiet time, allowing guests to experience the image of wit, wisdom, artistic taste and romantic feelings from Ulysses at the head of the bed.

24-hour coffee shop experience

The imaginary cafe should be in the quiet streets and alleys, with retro literary decoration style; with floor-to-ceiling windows and comfortable seats; with soothing music, you can choose to watch the rain by the window in spring and enjoy the lazy sunshine in winter; of course, there are coffee and refreshments, magazines and books.

As the first mid-to-high-end hotel brand in the world to perfectly combine cafe culture with the hotel, morphine has created the Coffetel concept of 24-hour Cafe + Hotel, moving the cafe in the street to the hotel and doing it to the extreme.

Li Yingcong, president of morphine, said: "in the coffee shops in The Legacy Hotel, basically, as soon as the guests enter, the waiter will ask you to order, but in morphine, consumers want to go in and read books and enjoy WIFI. It's no problem if they don't order anything. We can get to know each other on such a platform."

The hotel can provide such a venue is a very good communication platform for busy business travelers, they can get rid of the fatigue of travel and relax in a relaxed environment; they can just enjoy the time quietly and feel the flow of blood; or they may meet the person they want to meet with a few words with the tourists next to them. Why not release the tiredness and daily pressure of business travel from another angle, so that business travel can become a kind of happiness?

Now, Zhe Fen Hotel has entered the opening boom, and new stores continue to open, but the overall operating data have not been affected, continued to rise steadily, whether in the camp store or the new store that opened soon, the data are far higher than expected.

The average monthly occupancy rate remains above 80%.

(daily occupancy rate data are from the Platinum Ocean Association database)

The operating data of each branch has risen steadily, and the performance so far has far exceeded expectations and peers, and some stores have been full since May.

Many full rooms in the camp have become the norm.

At the same time of the upsurge of operating data, consumers' praise rate of Zhe Fen hotel is as high as 98%, which is higher than that of similar hotels.

Relying on the eight advantages of joining, morphine has set off an upsurge of joining all over the country.

Although the development time is not long, the caffeine hotel has a rapid development momentum and continues to win awards in the hotel industry.

As the first cafe culture Hotel Theme in the world, the brand of morphine is positioned as a domestic mid-end business chain hotel, and its customers are middle-and high-end income travelers who pursue quality of life and travelers who love to travel alone. Coffee is a perfect combination of cafe culture and hotel to experience the Check in lobby, the integration of book culture, works of art, 24-hour leisure cafe, full-time cafeteria to create a cultural, social, style blend of elegant atmosphere.

Li Yingcong, CEO of morphine hotel, said, "in the coffee shops in The Legacy Hotel, basically, as soon as the guests enter, the waiter will ask you to order, but in morphine, consumers want to go in and read books and enjoy WIFI. It's no problem if they don't order anything. We can get to know each other on such a platform."

"at 8 o'clock every night, the customer service of morphine will also call some customers who are still in the guest room. If you would like to come down to our coffee shop, we will have some coffee from different places for them to taste. There will be a professional barista-Ambassador Fenfan, who will teach them to distinguish coffee from different places. In addition, there will be some games in the lobby, such as card games, UNO and so on."

In traditional hotels, the communication between guests and employees only occurs in check in and check out, and there are few contact points between employees and consumers, but by holding some offline activities, there are more opportunities for communication between employees and customers, as well as between customers and customers. Therefore, morphine requires very high training for employees, who can not only taste and mix coffee, but also teach guests to play games.

Transferred from CIO Times (www.ciotimes.com), Coffee Map Editor.