Introduction of illy Coffee Brand Culture the latest introduction of illy Coffee Company
Lly Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every day, 3 million cups of illy coffee (illycaffe) are sold in Italy alone, while a staggering 6 million cups are sold worldwide.
The quality assurance of illy coffee comes from the careful selection of coffee beans. Coffee beans are initially screened by harvesting workers in coffee gardens where they are produced before they are processed.
Since 1990, illy Coffee has established the Best Coffee quality Award (Premio Brazil Qualidade do Cafe Para Espresso) in Brazil, the largest producer of Arabica coffee beans in the world, and selected more than 1000 coffee plantations for tutoring and planting technology transfer, creating a new cooperation model between coffee roasters and coffee farmers. In order to win the honor, coffee farmers can sell the harvest of the year to illy Coffee at an excellent price, making every effort to grow the best coffee beans and keep the beans intact by manual picking. Through this way of encouragement, coffee farmers in Brazil have not only gained practical benefits, but also virtually improved their planting skills.
The raw beans selected from the origin of illy coffee were sampled and sent back to the head office, and the two groups of coffee experts carried out detailed chemical analysis and actual taste test approval at the same time before making large purchases. The electronic scanning system designed by combining the experience and knowledge of coffee experts and sophisticated technology provides the strictest check for the quality of illy coffee beans. A unique invention that can 100% screen coffee beans and remove shoddy or immature beans. As long as 50 selected coffee beans can be perfectly transformed into a cup of mellow coffee, lips and teeth stay fragrant.
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