Nestle Coffee Company Brand Culture introduction the latest coffee brand consultation

Headquartered in Switzerland, Nestle Group is the largest food company in the world and has a long history in China. For a century, Chinese consumers have known and trusted the Nestle brand because Nestl é opened its first sales office in China in Shanghai as early as 1908 in the last century. Nestl é is one of the first foreign businessmen to enter China and has a firm commitment to China. In the early 1980s, Nestl é began talks with the Chinese government to invest in and build a factory in China, and transfer its world-class know-how and rich expertise in nutrition and food processing to China. In 1990, Nestl é opened its first joint venture factory in Chinese mainland, and has since built a number of factories. Nestl é has helped China save a lot of foreign exchange by using local raw materials to produce equally high-quality food locally instead of imported products. Ninety-nine per cent of the products Nestl é sells on Chinese mainland are made locally.

In the past 17 years, Nestl é's direct investment in Greater China from Switzerland has totaled 7 billion yuan.

Nestl é Greater China is headquartered in Beijing and operates 21 factories. of these, four are in Shanghai, three in Guangdong Province, four in Tianjin, three in Sichuan Province, two in Shandong Province, one in Heilongjiang Province, one in Jiangsu Province, one in Inner Mongolia Autonomous region and one in Beijing, and one in the Hong Kong Special Administrative region. In 2001, Nestl é established the Shanghai Nestl é R & D Center in Shanghai. The R & D center is committed to applied science and technology and nutrition research, and to develop nutritious foods that Chinese consumers like and suit their tastes and spending power.

In 2006, Nestl é's annual sales in Greater China reached 11.9 billion yuan and paid various taxes of about 1.1 billion yuan.

Since the establishment of the company, Nestle's basic way of doing business has been to promise the value of long-term sustainable development to all parties concerned.

No matter where the new business is launched in the world, Nestl é always focuses on long-term sustainable business development, rather than just short-term profits. In China, Nestl é has greatly improved the living standards of remote Chinese farmers by actively developing and developing local sustainable fresh milk production and coffee cultivation.

Nestle Coffee originated in 1930. When the Brazilian government came into contact with Nestl é, coffee authority Max Morgentel immediately set out with his research team to develop a way to mix with water while keeping the coffee authentic. After seven years of research in a Swiss laboratory, they finally found the answer. Nestle Coffee has become a world-famous brand. In April 2012, Nestle Coffee was accused of excessive carcinogens. Nestl é China issued a statement saying, "Nestl é has been strictly abiding by Chinese laws, regulations and industry standards, as well as Nestl é's strict international quality assurance regulations."

Nestle Coffee LOGO design is full of warmth, hope and other charm. With the original coffee color as the background, it embodies the unique color of coffee; it is embellished with white and special letters to give people a unique fragrance and warmth of milk; with a round shape, it embodies the feeling of smoothness and delicacy, like coffee in the mouth. These flavors blend together, like a strong fragrance pulling my mind, it seems to let me share dreams and hopes, as long as you want to always have the light of "Nestle Coffee" to guide you. A cup of Nestle is refreshing and delicious. Trust my taste, Nestle you and I common choice.