Domestic news industry information: more than half of the coffee shops in Shenyang, Liaoning are facing the predicament of loss transformation.

The rent cost increases, the business passenger flow decreases.

Ms. Zhang made an appointment with a friend to chat at Diou Cafe near Huigong Square in Shenyang. Unexpectedly, when everyone got there, they found that the coffee shop had been closed. They went to another chain store on Fengtian Street nearby, and the door was still guarded by iron generals. It was not until West stylistic Road that they found a storefront that was normally open.

The clerk explained that it was the franchisee that closed the shop, and the directly operated stores were all in normal business. According to the survey, not only a number of well-known coffee chains have closed down, but also some small coffee shops along the street are difficult to operate. basically, more than half of the coffee shops in Shenyang are facing the plight of loss transformation.

Brand coffee shop is closed for rent

The coffee shop, located near Huigong Square, closed in May. Until now, there is still a notice for rent on the glass door. Several surrounding real estate agencies also posted the news of the rental of this store house. A real estate agent said that the area of this store is relatively large, and the coffee shop has been operating here for about seven or eight years. After a sudden withdrawal, it is really difficult to find a next home.

The head of the headquarters of the brand chain said that the two stores belong to franchise stores, and the franchise cycle is usually four years. They are all carrying out the joining contract normally, either because of the increase in rent cost or because they don't want to do it. In Shenyang, there are a total of more than a dozen stores, most of which are franchise operations, and the overall joining situation is relatively normal.

Coffee in small shops is not cheap.

According to the survey, coffee shops in Shenyang are divided into three forms: one is brand chain stores such as Dior, Shangdao and Starbucks, as well as some independent brand stores and small street stores.

Especially in the past two years, there have been many cafes in small shops on the street, and many small restaurants and teahouses have changed to open cafes because of their poor operation. Five or six coffee shops have been opened on the kilometer-long street west of Sanjing Street in Shenhe District. Although the area of these small shops is very small, but the decoration is very special, all belong to the theme business, and the price of coffee is not cheap, the average price of each cup of coffee is about 20 or 30 yuan. On Jiuwei Road, there is a coffee shop with only five or six small tables. The cheapest coffee sold is 20 yuan, and the capacity is only about 200 milliliters. The price is even higher than Starbucks' 591 ml coffee, which sells for 23mur33 yuan.

Most coffee shops seek transformation

Mr. Li and his friends joined a brand coffee shop five years ago, and the store was chosen in Hunnan. Due to less competition in the industry, Mr. Li's store has been doing well, but in the past two years, there has also been a marked decline in business passenger flow. Mr. Li said that a few years ago, there were more business people, and they all handled large stored value cards at one time, and the cash flow of the cafe was in good operation. However, there is a clear sense of increased pressure.

Those small coffee shops along the street are also facing the problem of rising rents. The owner of a small coffee shop on Erjing Street said that the agreement she signed with the landlord was that the rent would rise by 10% and 15% every two years. From the current situation, if the rent is to rise again, it may not be able to afford it. Now, most coffee shops are looking for a transformation, either increasing the variety of fast food or introducing board games to find new sources of profit growth.

Source: China Food Daily