Coffee brand "black" store heavy baking black coffee decoration furnishings are all black and too wayward
How did Tim Hortons in Quebec, Canada turn into a completely black storefront overnight, and even the cars and signs in the parking lot were black?
If you get up after a sleep and find that the supermarket around the corner of your house has suddenly become completely black, will you want to find out?
To promote the re-roasting of black coffee, TimHortons created an all-black experience.
When the customer enters an all-black storefront, it is dark not only in appearance, but also in the store. in the film, you can see how nervous and frightened it is to enter an unknown environment without seeing your fingers. At this moment, a sudden voice was even more startled. He asked them to follow him, went straight to the counter with both hands, and got a cup of coffee, "tastes great" and "tastes rich." As soon as the light came on, I realized, "Oh!" It turns out that it is the usual heavy roasted black coffee! "
The black shop experience uses the way of "blind taste" to extract the vision of customers to enhance the sense of taste, feel the difference of products, and finally get more consistent praise.
The way customers experience the performance is more convincing than the average advertisement, while the film of "Black" Coffee experience generated nearly 700000 hits in four days when it was uploaded to YouTube.
Source: Kaiqiao
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Why are fashion companies selling clothes competing to sell you coffee to eat and drink?
Nowadays, fashion brands want to have something to do with restaurant brands. Last November, Urban Outfitters, a popular fast fashion in the United States, bought several restaurants from Philadelphia's Vetri Family Italian group, including pizza chain Pizzeria Vetri. This is not the first time Urban Outfitters has dabbled in catering. In June last year, it was in New Zealand.
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I'm not at home. I'm at the cafe. I'm on my way to the cafe.
It is said that as early as the 7th century, a shepherd was very excited when he found that the sheep had eaten a kind of red nut. this was the discovery of the first coffee tree. Until the Arabs transported coffee beans to Europe through the Yemeni port of Mocha in the 16th century, and then to the whole world, coffee, a magical drink with a history of thousands of years, has its unique culture all over the world. I'm not at home. I'm at the cafe.
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