Coffee review

Coffee brand "black" store heavy baking black coffee decoration furnishings are all black and too wayward

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, How did Tim Hortons in Quebec, Canada turn into a completely black storefront overnight, and even the cars and signs in the parking lot were black? If you get up after a sleep and find that the supermarket around the corner of your house has suddenly become completely black, will you want to find out? To promote the re-roasting of black coffee, TimHortons created an all-black experience.

How did Tim Hortons in Quebec, Canada turn into a completely black storefront overnight, and even the cars and signs in the parking lot were black?

If you get up after a sleep and find that the supermarket around the corner of your house has suddenly become completely black, will you want to find out?

开窍案例 | 咖啡品牌的“黑”店

To promote the re-roasting of black coffee, TimHortons created an all-black experience.

When the customer enters an all-black storefront, it is dark not only in appearance, but also in the store. in the film, you can see how nervous and frightened it is to enter an unknown environment without seeing your fingers. At this moment, a sudden voice was even more startled. He asked them to follow him, went straight to the counter with both hands, and got a cup of coffee, "tastes great" and "tastes rich." As soon as the light came on, I realized, "Oh!" It turns out that it is the usual heavy roasted black coffee! "

开窍案例 | 咖啡品牌的“黑”店

The black shop experience uses the way of "blind taste" to extract the vision of customers to enhance the sense of taste, feel the difference of products, and finally get more consistent praise.

The way customers experience the performance is more convincing than the average advertisement, while the film of "Black" Coffee experience generated nearly 700000 hits in four days when it was uploaded to YouTube.

Source: Kaiqiao

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