This company has never produced a product of its own, but it can turn other people's products into gold.
On 2016 CES, many traditional home appliance companies have won awards.
But their success depends largely on the support of a company that has never produced its own products.
The company that can turn stone into gold is called Ella Wulian, an enterprise-class IoT cloud platform service provider based in Silicon Valley, covering the United States, Europe, China and Japan. And when I say "stone", I mean those non-intelligent traditional electrical appliances.
Two years ago, a coffee machine called Bonaverde exploded the crowdfunding site Kickstarter. The coffee machine, which had hoped to end with $130000 in crowdfunding, finally got a good result of $700000.
The coffee maker is attractive because it comes up with a new idea: greatly reducing the process between coffee beans and coffee drinks. Customers can buy fresh coffee beans directly from growers and drink the freshest coffee at home through Bonaverde's roasting, grinding and brewing machine.
"it's hard to imagine that there are 13 steps between coffee beans and coffee drinks. Coffee beans have to go through countless middlemen before they become a cup of coffee in your hand. After four to six months of processing, do you still think it's fresh? " This is the slogan of this coffee machine in crowdfunding two years ago.
They even held a design competition as a gimmick, choosing the following pattern as the final style sample from the works of many contestants. The concise and high-end design instantly captured the hearts of countless crowdfunding supporters and issued orders one after another.
Unfortunately, like more and more entrepreneurs, the company broke its promise and failed to deliver the goods a year later. The founder has to admit that he exaggerated the hype before finally developing the product. More precisely, it is an entrepreneur who thinks the R & D process is too easy.
After that, the company was once mistaken for a "liar".
Fortunately, Bonaverde did not fail, but figured out some things that can't be done alone. They decided to work with Ayla Networks, a provider of smart home technology (yes, the company I mentioned earlier, which specializes in making "wedding clothes" for others) to launch the smart coffee machine, a physical product that has been well received on CES.
Through the IoT technical support provided by IRA, the company has adjusted a reasonable product technology solution, thus directly connecting coffee bean growers and coffee drinkers.
Specifically, this coffee machine can not only grind, bake and brew coffee by itself, but also use Ella's Internet of things technology to achieve cloud connection through Wi-Fi networking, adding networking functions to this all-in-one roasting, grinding and brewing coffee machine.
Specifically, coffee growers around the world can upload specific information about the varieties of coffee they sell to the cloud, including specific data such as the origin of the coffee, the professional grinding time for the coffee beans, and the best brewing water temperature. The data is connected to the near Field Communications (NFC) ID on the coffee bag.
When consumers buy unroasted green coffee beans from coffee growers from Bonaverde, they can first read information about the name and origin of the coffee beans by scanning the near-field communication tag on the app scan bag.
Although baking, grinding and brewing may sound tedious, in practice, users only need to put the coffee beans in the bag into the baking room of the coffee machine.
Then scan the near field communication label on the coffee bean bag on the fuselage of the coffee machine. In this way, the coffee machine can read the grinding and baking parameters preset by the grower in the "cloud" in advance, and carry out targeted and professional roasting, grinding and brewing of coffee beans directly.
And the cloud will also push the real-time information of coffee beans grinding and brewing to the user's mobile phone app.
Of course, if you have a unique need for baking method and time, you can also increase the time and temperature of grinding and brewing directly through the mobile phone app.
In addition, users can use the app on their phone or tablet to preset the time they want to drink coffee in advance, and let the coffee machine start automatically at a given time. In this way, even if you don't have to get out of bed in the morning, you can use your cell phone to prepare a perfect morning call coffee for yourself.
If you want to meet someone for coffee, you can even add the appointment time to your Google calendar directly through the app of the coffee machine.
In addition to benefiting coffee drinkers, this "networking" through IoT technology also allows growers to more accurately track customers' preferences for coffee beans.
In other words, this coffee machine can connect growers, coffee maker and coffee drinkers together at the same time through the "gold counting art" of IWU, conveying the most effective and direct message "invisible".
In addition to this coffee machine, Ella also promoted the transformation of Hunter Fan, a 130-year-old ceiling fan brand in the United States, from a traditional appliance manufacturer to a smart appliance manufacturer at this CES.
You know, there is a ceiling fan in almost every bedroom in the United States. In addition to beauty, ceiling fans can also have the role of fans and overhead lights. But with the emergence of smart home startups after a spring rain, the market share of traditional manufacturers is constantly being challenged. Hunter Fan is no exception.
Instead of developing its own smart home products, the "antique" ceiling fan company decided to hand it over to Ella, who is familiar with the technology of the Internet of things.
In addition to helping Hunter Fan produce the world's first two smart ceiling fans (Symphony and Signal), IWU has also made its new smart product a member of Apple's HomeKit.
Through the HomeKit platform, the two ceiling fans realize the cooperative control of the lights on the intelligent ceiling fan and the fan itself. Not only can they connect to Wi-Fi and support HomeKit platform, but users can also control the voice of intelligent ceiling fan through Siri voice assistant and integrate "dialogue" with other devices through HomeKit platform.
After the CES exhibition, these two smart products were selected as the 2016 CES "Editor-in-Chief recommended products" Award by Reviewed.com, a review website under the mainstream US media USA TODAY.
Through the technical support of IRA, Hunter Fan realized the cloud connection of the product in less than six months and launched the corresponding ceiling fan mobile application. The reason why Hunter Fan's team was able to complete application development in such a short time is that Ella's end-to-production IoT platform technology, including Ella's agile mobile application platform, provides the software code needed to build secure, high-performance IoT mobile applications, "Ella's head of CES told PingWest PlayStation.
In this year's CES, apart from accelerating the development of smart home products by these overseas traditional electronics brands, Ella has also reached cooperation agreements with some Chinese companies we are familiar with.
For example, the intelligent air-conditioning products launched by Changhong and Hisense, two of the world's top 500 household appliance brands, benefit from the global Internet of things cloud technology and cloud platform support provided by IoT.
For a traditional enterprise, playing "smart" transformation is not a matter of time. In addition to spending too much energy, it will also consume too much money on scientific and technological research and development. This dilemma makes many traditional household appliance enterprises adopt a wait-and-see attitude in the field of smart home.
This is why many companies choose to work with cloud service platform providers like Ella. Through cooperation, traditional household appliance manufacturers can not only accelerate their own intelligent transformation and provide customers with better products, but also track customers' purchase and use preferences and habits through the network. in order to further develop new products that are more in line with the needs of the market and customers.
Source: PingWest play
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