Coffee review

Coffee shop opening process and matters needing attention

Published: 2024-09-08 Author: World Gafei
Last Updated: 2024/09/08, The customer is God, and seizing customers and giving them word of mouth is the key to running a coffee shop for a long time. If a coffee shop owner can sincerely and attentively care about every customer, the shop can have a niche for long-term operation and have a chance of success. Good service and quality guarantee is the symbol of the brand.

[First step] Coffee shop location

When everything is ready up there, it's time to pick a site. The location of the cafe must be convenient transportation, because to facilitate the introduction of regular customers to friends to find. The cafe itself should be quiet and the surrounding greenery should be good. In addition, cafes rely on the surrounding environment to have a cascade effect; large buildings or office buildings nearby. The selected shops themselves should also be more practical, 70 square meters of houses to make about 100 square meters of the effect is the best, so it is recommended that when there is an idea of opening, find a decoration knowledgeable professionals reference. In addition, the average shop is signed for three to five years, so rent must be carefully calculated, and at the same time, it must also look at the long-term development estimate.

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[Second step of opening a store] Investigate the market and position

Determine whether there is enough demand in the current market in your city, what kind of demand, and what kind of people (whether it is for business people or couples, or college students), if you can be sensitive in the early stage to capture, and then continue to develop on this premise you should be half successful. Once the demand is determined, it is natural to locate the demand crowd, and then the positioning of your own coffee shop will come out.

[Step 3] Design the coffee shop style and furnishings

Find a place to shop, it's time to decorate and design the style of coffee shop. Coffee shops must give people a comfortable feeling, but also avoid duplication. Operators should decorate around their positioning. The key to going out to drink is the atmosphere and feeling, otherwise it is better to go to the supermarket to buy yourself to drink at home. Therefore, the coffee shop atmosphere is particularly important, or decadent or warm or lazy feeling, people must be intoxicated with it, reluctant to leave. There are furniture decorations and even curtains must pay attention to the style of coffee shops. In addition, many guests go to coffee shops to enjoy the coffee and wine containers, like lazy sofa, so this is exactly the point that operators need to pay attention to.

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[Step 4] Make budget and financial planning

After considering the coffee shop positioning and the preliminary work of market investigation, it is determined that it can be opened, and then it is time to make budget and financial planning. The so-called sharpening knife does not miss the firewood worker. The finer the budget, the greater the possibility of success. The capital budget is often the key, there is not enough working capital to do backup, there is no business after the opening of the store, may not last for half a year and have to close down. Decoration costs are the largest expansion of the budget, business owners to deduct the total budget fixed to spend money, and then take to do design, how much money to do how much, more reasonable capital budget is, with half of the cost used to cope with clearly seen expenses such as decoration furniture and equipment, leaving half turnover.

Note: the actual cost is often much larger than the budget, be careful! Be careful!

precautions

1. Renovation on the recruitment, selection of waiters try to pick a temperament and look at self-restraint, it will make customers feel your high-end and connotation, thus recognizing you. There are cafes that don't need as many waiters as restaurants, but the boss can't be in the store every day, and staff management is still a problem. Big business management needs system, small business management needs emotion, so communicate with employees more.

2. Produce must be fine, coffee brewing good is the last word. Making a good cup of coffee is the most basic requirement for opening a coffee shop, and it is also the primary key to quality assurance, but to make a good cup of coffee, you can make a good cup of coffee not by staring at books, making coffee is like creating an art, especially personalized, personalized coffee shops are like art galleries, coffee shop owners themselves are like artists, can make the boss's confidence and charm, is a cup of good coffee.

3. Many casual cafes have a variety of food to meet everyone's needs, which means that cafes are equipped with Chinese and Western chefs.

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