NO SEAT COFFEE: the Creative Model of Literary Design in the Coffee and Coffee Industry in Wuhan

NO SEAT COFFEE, the first take-out coffee without a seat in Wuhan. What it brings to Wuhan is not coffee, but a new coffee business model. At a time when all coffee shops are trying to increase their single-cup profits, NO SEAT COFFEE has found another way to abandon the "single-cup high-profit" market and turn to the volume-winning "life-oriented high-end coffee" market.

Before entering the door, I was amazed by the new linea pb double-headed commercial CNC coffee machine, which is the king of performance-to-price ratio in "Hot Mom". It has first-class stability and does not want to start without 70,000 or 80,000. This is also recognized as the best cooking system at present, which can not only directly control the hot water, but also preserve the stability in the case of a large number of repeated cooking due to the small capacity of the boiler. You know, even the deep-pocketed Starbucks comes standard with a linea classic (semi-automatic) coffee maker.

There are also two left and right Dharma protectors. On the right is a Nuova Black Hawk version-Mythos One electronically controlled instant bean grinder (market price 19000), and on the left is a Mahlkkoening K30 Vario AIR with fine-tuning bean grinder (WBC competition bean mill, market price 17000).

The key point is that for coffee of this quality, the price per cup in other stores will basically be 30-50 yuan, while a cup of mocha in their home is only 10 yuan, RMB! What is even more amazing is that during the trial period of their family, it was only 5 yuan per cup, and the passenger flow brought by the low-price promotion exceeded the boss's expectation. 500 cups were sold in 3 days of trial operation. The boss secretly revealed that after the trial promotion period, it is now possible to achieve no loss in the first month (including rent, labor costs, materials, utilities, etc.). It seems that the advertising effect of low-price promotion is good, simply and rudely occupy the market.

It is difficult for two people to pass in parallel only in the small space of 3Mx7M, but it is this "NO SEAT" model without seats that can bring down the cost of rent and make a cup of affordable boutique coffee. Not only the rent, the coffee beans are baked by NO SEAT COFFEE; the milk used for foam is the fresh milk supplied by the local dairy on the same day; the cookies are also produced by hand from our own kitchen studio; all the vegetables used in the salad are purchased at the nearby market on the same day, and the staff wash the dishes by hand. Further control the cost. This "front shop and back shop" production and marketing model not only improves efficiency but also minimizes costs, wins price reduction space and market position, and is more conducive to risk control. In this way, it will not be possible to ship the goods because of problems with the supplier. This special store comes from a special experience of the owner. When he was in Japan, he passed by About Life Coffee Brewers Cafe and saw all the guests standing up to order and came up with the idea of opening a "NO SEAT COFFEE" cafe.

Next to the middle school, nearby is the middle school-driven "student industry"-stationery shop, milk tea shop, snack bar, all belong to the medium level of consumption. NO SEAT COFFEE opens here and focuses on the customer base of young students. Sometimes, when a classmate has eaten a NO SEAT COFFEE sandwich and thinks it is delicious, he will drive the whole class to buy it. In addition to students, nearby residents and businesses are also loyal customers of their families; not far away are large office buildings in Wuhan, which are full of white-collar workers who have no time to sit in coffee shops but have a demand for high-quality coffee; many foreigners also live nearby, so the source of customers is very abundant and stable. NO SEAT COFFEE to bring customers a better coffee experience, give every cup of coffee free flower, customers can experience the process of flower pull.

The boss's future goal is to really achieve 7-7 (from 7: 00 a.m. to 7: 00 p.m.), similar to the American blue bottle. A cup of American and western scrambled eggs for breakfast, a mocha with latte at noon, and a salad with cappuccino in the evening. Set meal all-day take-out, healthy life and fast-paced life. NO SEAT COFFEE also works hard on packaging and has its own Christmas special paper cup. All the salad boxes are made of PE5, and the cartons taken out are also designed. All these details have enhanced the customer's good opinion of NO SEAT COFFEE.

In the later stage of operating NO SEAT COFFEE, the boss said that he would consider opening a chain store, realize the "Cai Lin style" store model based on the concept of "NO SEAT COFFEE into your life", and unify the supply and determine the supply price, so as to facilitate independent accounting and clearly know the experience of each branch. In addition, other stores will also supply their own hand made cookies. NO SEAT COFFEE has brought a new wind to the whole Wuhan coffee industry and opened up another market, which is just the beginning. We look forward to the future NO SEAT COFFEE to bring us more surprises.

(source: Lepu Bang)