Analysis on the present situation and trend of the market of hand-brewed coffee launched by cafes

Holding the coffee hand to make the pot, the thin water flowed slowly down the spout, wet the coffee beans round and round, and the white foam came out of the coffee room, and then went up and down again a few seconds later. The smell of coffee is scattered in every corner of the air. Recently, hand-made coffee is becoming more and more hit. Lovers are fascinated by the flavor charm of hand-brewed coffee and the relaxed blending process.

The handmade coffee market grows by 15%.

In the past year or two, coffee lovers have sprung up like bamboo shoots after a spring rain. More and more coffee lovers have their own full set of tools to make a cup of fresh coffee anytime and anywhere. Some enthusiasts buy coffee-making tools from all over the world when they travel. 2014 was the year of the outbreak of hand-brewed coffee, and there were only a handful of boutique coffee restaurants on the market in 2012, growing in 2013 and reaching a period of rapid development last year. Then there are a large number of hanging-ear coffee on the market-a minimalist travel suit for hand-brewed coffee.

According to the data, from 1998 to 2012, China's coffee consumption increased from 199000 bags to 1.1 million bags, with an annual growth rate of about 12.8%. Especially from 2012 to 2015, the growth rate of the instant coffee market is not as fast as that of the handmade coffee market. Hand-brewed coffee has maintained an increase of more than 15%, and this number continues to rise. On the contrary, the growth rate of instant coffee has slowed down, and now the growth rate has fallen below 10%, approaching 5%.

Why are they so popular?

Individual coffee beans are purer.

Why can coffee lovers fall in love with hand-made coffee? The reporter interviewed many enthusiasts and found that the taste of hand-brewed coffee is the biggest reason. The post-85 girl sunsun was still drinking instant coffee four or five years ago, and once she had a chance to try hand-brewing coffee in a friend's coffee shop, she fell in love and got out of hand. Whenever she had time, she ran to the coffee shop, then tried to do it herself, and then fell in love with the fun of the hand-flushing process. Now, she has a set of hand-made coffee tools at home, and she can have a cup at any time.

Hand-brewed coffee is made by hand with a single variety of coffee beans from a single origin, and even roast and grind the beans by themselves. Sunsun loves hand-brewed coffee, she says, because it is much softer and more layered than machine-made or instant coffee, and a cup of coffee can taste a variety of flavors. The most interesting thing is that hand-brewed coffee is rich in variety, even if it is the same bean, different people have different tastes, and the same person has different tastes at different times. Hand-made coffee will change with the mood of the maker at that time. "it is not stereotyped. Changes have brought it to life." Hand-brewed coffee can give people rich flavors such as floral and nutty flavors, because a single coffee variety is more interference-free, unlike "fast" coffee, which is made from a mixture of coffee beans.

Hand coffee relaxes the brain for a while.

Making coffee by hand is a kind of relaxation for many urbanites who live a tense and hasty life. It takes longer to make a cup of coffee by hand than to dissolve it. The cup should be ironed in advance, the filter paper should be wet, flush slowly, wait for the coffee powder to absorb water and release carbon dioxide, flush again, wait for the slow drip, and repeat several times. Enthusiast Echo says he needs a person to calm down, completely relax his brain, and get some air before working, which is much more efficient. Another enthusiast, Miss Huang, also said that she enjoyed the process of making coffee by hand. "raise your hand to make the pot, and the water flows slowly from the slender spout, slowly clockwise, looking at the small whirlpool formed in the coffee noodles." At this time the whole person's state is relaxed and comfortable. "

Enthusiast Xu Xiuying believes that the whole production process of hand-brewed coffee is controllable and there is no need to worry about being added. What attracts her to make coffee by hand is "health and rest assured".

Input: a set of tools can be handled by 300 to 500.

There are at least eight basic tools for making coffee by hand, including filter paper, thermometer, filter cup, hand pot, timer, weighing, sharing pot and bean grinder. This set of "bracing" can be very civilian, 380 to 500 yuan, or very high coffee. A plain electronic scale costs more than 1000 yuan, and a bean grinder can cost as much as 40,000 to 50,000 yuan. A better hand grinder can maintain the original flavor of coffee, and it costs thousands of yuan. Filter paper is also fastidious, high-quality filter paper has a better texture. What level of tools to buy depends on the financial strength of the enthusiasts. Some ash lovers even buy a baking machine to bake beans at home, which costs about 7500 yuan.

Each enthusiast will buy the corresponding tools according to their preferences and economic situation. Sunsun loves to design lovely ware of Kit Kat. Most of the tools she chooses are imported from Japan. The price of each item is more than 150yuan. Even filter paper has to be imported from Japan. The whole set of tools adds up to nearly 1,000 yuan. According to Miss Huang, the tools of the Japanese brand are hundreds more expensive than the Taiwan brand of our country, but the texture is also a penny. For example, a kettle costs 500 yuan for a Japanese brand and only 100 yuan for a Taiwan brand.

Coffee lovers can't do without coffee every day, even when they are away from home. However, it is impossible to carry a set of eight-piece tools with you, which gives rise to hanging-ear coffee. Miss Ai, the person in charge of "Yi Nian" hanging ear Coffee, told the reporter that the hanging ear bag has at least 2 ears, and now some hanging ear bags have 3 ears, so that the coffee bag can be easily hung on the cup, which directly replaces the function of sharing the cup, and the hanging ear bag itself acts as filter paper. Therefore, all people need is a pot of warm hot water. There is no doubt that hanging-ear coffee is a minimalist version of hand-brewed coffee.

Hanging-ear coffee was invented by the Japanese and has been widely popular in China in the past two years. Some cafes offer their own hanging-ear coffee, and some ashes-level players even grind their own coffee beans. Please distribute the coffee beans in familiar cafes and put them in a hanging ear bag. One packet is the amount to drink at a time.

Now there are various degrees of roasting of hanging-ear coffee on the market. There are seven types of hanging-ear coffee, each of which is a single bean, including Cauca Province of Colombia, Malawi, Sulawesi Island of Indonesia, Sasini Manor of Kenya, Antigua Province of Guatemala and Pacavara of El Salvador, and even a limited variety of Ethiopian Honey Kiss, which produces only a few tens of kilograms a year. Everything from deep baking to shallow baking. Now, the more light-roasted coffee is, the more real it is, because light-roasting requires more from the beans themselves.