The Development History of costa Coffee the growth of chain coffee shops

History of development

Editing

In 1971, a pair of Italian brothers Sergio Costa and BrunoCosta started the coffee bean wholesale business.

Provide roasted coffee beans to the catering industry and Italian coffee shops. With their Italian background and Sergio's experience in blending and roasting coffee beans at Parma, Italy, the Costa brothers gradually established their unique style of roasting coffee beans. They roast the coffee beans slowly at a low temperature to make the coffee taste stronger and less bitter. The Costa brothers even mixed Arabica with Robusta beans at 6:1 to develop a unique Italian espresso (Espresso) that only Costa has. Both this unique way of roasting coffee beans and the special blend of unique coffee formula MochaItalia are still in use today and have become the mainstay of Costa's business. [1]

Costa is now all over the UK, and other retail stores include Ottakers and Waterstones bookstores, WHSmith and Homebase stores, Marriott hotels and so on. In Britain, whether on the main street, in shopping malls, or even in five-star hotels, office buildings, airports, bookstores, subway stations. People can see the coffee shop in Costa.

In the European market, Costa is growing rapidly, especially in the British Isles, where Costa opens an average of one new store every four days. As of April 2010, it had a total of 1069 stores in the UK and overtook Starbucks in 2010 to become the largest coffee shop and chain store in the UK. At the same time of local development, Costa is also actively planning global expansion. China is the first stop of its Asia-Pacific plan, after which it will expand rapidly to Asian countries such as Japan and South Korea.

As of 2010, Costa has 442 stores worldwide, including Bahrain, Bulgaria, China, Croatia, Cyprus, Czech Republic, Egypt, Greece, Hungary, India, Ireland, Kuwait, Lebanon, Jordan, Oman, Poland, Portugal, Qatar, Montenegro, Romania, Russia, Serbia, Spain, Syria, Saudi Arabia, Turkey and United Arab Emirates. The world's largest store is located in Dubai, which can hold 320 people. However, Costa Coffee has not yet entered the North American market.

In 1995, 17 years after the founding of the Costa brand, it was acquired by WhitbreadPlc, one of the top 100 listed companies on the British Stock Exchange. Costa is one of Whitbread's own international brands. Founded in 1742, Whitbread is the leader in the British catering industry, with a turnover of £1.789 billion in 2003. Whitbread has more than 60, 000 employees, operates restaurants, hotels, guesthouses and health clubs, owns and manages more than 14 brands, including Marriott Hotel Marriott Hotel, TGI Friday, Pizza Hut and so on. [2-3]