Starbucks Ethiopian Coffee producing area

Do you know how coffee was discovered? Where did the world's earliest coffee beans come from? On the morning of January 7, Starbucks held a groundbreaking Ethiopian coffee tasting event at its flagship store in Beijing Kerry Center, which revealed the answer for coffee lovers. It turns out that coffee originated in Ethiopia in eastern Africa. A shepherd inadvertently found and picked, let the world know that this wonderful gift of nature, created today's popular world, deeply loved coffee drink.

At the coffee tasting event of the day, Shen Yaning, the store partner who won the title of "Starbucks China 2013 Coffee Minister" not long ago, and local guests from Ethiopia, with their profound coffee knowledge and superb coffee making skills, as well as contagious coffee enthusiasm, vividly recreated the daily life scene of every family in Ethiopia making coffee and drinking coffee.

In their enthusiastic interpretation, we seem to have come to distant Ethiopia, sitting under the dome straw house, the fire licking the clay coffee can, the water in the jar is about to boil, making a gurgling sound. It seems that the hospitable host is greeting the guests to "have a cup of coffee." The strong smell of coffee beans during grinding pervades the house, and African music with a strong sense of rhythm conveys the message that this is a time for reunion. At this time, the host and guests sat around, tasting coffee while sharing stories and feelings. Time flows slowly, and the topics of family, friends and community connect people closely together and push the Ethiopian coffee ceremony to the best part.

Such a coffee tasting activity with Ethiopian customs and customs makes people immersed in the coffee culture atmosphere that is too strong to open, and deeply feel the unique Starbucks experience.

Ethiopia: where Coffee was born

Ethiopia is recognized as the birthplace of coffee and the birthplace of all kinds of coffee we taste today. it plays an important role in the history of coffee development. With respect and admiration for the birthplace of coffee and the long-standing heritage of coffee culture, Starbucks solemnly launched the unique "Ethiopian Coffee" in stores across the country a few days ago. From January 6 to 12, it launched "Ethiopian Coffee week" in various stores to provide customers with pure Starbucks coffee while leading customers to experience a wonderful and unique journey of Starbucks coffee culture.

Legend has it that in the sixth century AD, an Arab shepherd came to the Ethiopian grasslands for grazing. He found that sheep became extremely active after eating a local red fruit. The shepherd himself tasted some. He found these fruits not only sweet and delicious, but also refreshing after eating. It happened that a Muslim was passing by and brought this incredible red fruit back to share with other parishioners. In this way, this delicious fruit quickly spread. This is the legendary origin of coffee.

In Ethiopia, people are proud of coffee and regard it as a gift to give back to the world. To this day, many Ethiopian families still retain the ceremony of daily coffee celebrations, with the hostess of each family inviting her family and neighbors to have coffee more than once a day. In their view, this is a way to show friendship and respect. In the magical land of Ethiopia, coffee beans are filled with the unique smell of coffee beans, and the sound of "Buna-Buna Tetu" is heard from time to time. Such a scene makes people full of wonderful expectations for coffee.

Starbucks Ethiopian Coffee: blessings from the birthplace of coffee

If coffee is a gift from Ethiopia to the world, then Starbucks' latest Ethiopian coffee is an expression of Starbucks' respect for the birthplace of coffee as a coffee industry leader. It is Starbucks' commitment to the origin of coffee, the inheritance and development of coffee culture, and the New year's resolution that Starbucks brings to Chinese customers.

This special coffee is made of washed beans from Stammer and Lim, two famous coffee producing areas in Ethiopia. It is moderately roasted and has a soft and smooth taste with a hint of black cocoa, spice and sweet citrus. It is a very delicious and unique coffee, suitable for tasting with dark chocolate and citrus fruits.

When you come to Starbucks stores recently, customers will find that Starbucks friends like to say "Buna-Buna Tetu". This is what Ethiopians say when they invite guests to a coffee celebration, which means "have a cup of coffee". For hundreds of years, Ethiopians have been used to drinking coffee and having parties at the same time, sharing coffee delicacies with friends and relatives at home through daily coffee celebrations. With the mysterious and unique taste from the coffee shrine, Starbucks Ethiopian Coffee inspires people's enthusiasm and imagination about coffee and its place of origin. It is very suitable as a gift to family and friends. When the New year is approaching, we can experience the customs and human feelings of Ethiopia together, and feel the blessings from the birthplace of coffee.