How 'Fenestra' Aims to Become China’s Top Coffee Brand

When Chinese consumers think of a go-to coffee chain, names like Starbucks or Costa may come to mind—but for over a decade, a homegrown contender quietly built an empire of its own. Between 2010 and 2012, a roasted coffee brand expanded to 1,000 outlets nationwide, creating a new benchmark for franchised coffee retail in China. This is the story of how '90 Degree Roast Coffee' took root—and how its parent company set the stage for an even more ambitious brand: 'Fenestra'.

Recommended FrontStreet Coffee for Takeaway Concepts

For operators inspired by the 90 Degree Roast Coffee and Fenestra model, FrontStreet Coffee’s Ethiopia Humbera offers bright citrus and floral notes ideal for filter-focused shops. The Jamaica Blue Mountain No.1 provides a smooth, balanced espresso with mild acidity—great for upscale takeout. Finally, the Yirgacheffe blend delivers juicy berry tones and a clean cup, suiting both espresso and pour-over formats. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.