Ten unique themed cafes in Beijing

1. 3W Internet Theme Cafe

Topics: Internet, IT

Featured recommendations: Tencent mocha, Baidu coffee

Experience: In the afternoon, the cafe is bustling, if not smell the strong coffee smell, you will feel that this is the office building, because most of the people who come here to drink coffee are working with notebooks. The decoration of the coffee shop is simple and neat. The name of the coffee is "Tencent Mocha","Baidu Coffee", and even the walls of the toilet are paved with keyboards. It is full of IT style.

Feeling: thick white-collar flavor.

Address: No.1 Shanyuan Street, Zhongguancun West District, Haidian District

2. Offside Cafe

Topics: Football, Media

Featured recommendation: Ice Drop Coffee

Experience: Go to the end of Nanluogu Lane and the Offside Cafe is right in front of you. Entering the store, wooden tables and chairs, dark green sofas, fish bone specimens, Messi's signature jerseys, albums of various countries and books came into view one by one. The atmosphere in the store was warm and lively, just like the owner's own home, inviting friends to come at any time. On the terrace, you will see a large area of Beijing's Pingfang District, which is really rare. Because the owner used to be a sports journalist, it was often a gathering place for media people and, during football season, a fan club.

Feelings: It feels like home.

Address: No.110A1 Nanluogu Lane, Xicheng District

3. Traditional Chinese Cafe

Topics: Taiwan Books, Taiwan Life, Reading

Featured recommendations: latte, milkshake

Experience: Located in the traditional Chinese character cafe in the Chinese oil painting institute, due to its remote location, it is very quiet and suitable for reading. Paintings and drawings hang on the walls of the cafe, and the shop is full of magazines and books brought by the owner from Taiwan. The guests here are gentle, do not talk about politics and stocks, each hand turns over "traditional Chinese characters", tastes the organic food brought by the shopkeeper from Taiwan, or personally prepares coffee, handmade jam, handmade cookies, and enjoys quiet reading time.

Experience: authentic taiwanese happy life.

Address: China Oil Painting Institute, Chaoyang District

4. Cafe Lumiere

Theme: People, pets

Recommended: Black Coffee

Experience: From a distance, Lumiere Cafe looks like an airplane in the blue sky. Open the hatch and a Scottish shepherd named "Milk Tea" will receive guests affectionately. Entering the store, full sunlight poured down through the ceiling glass, warming the whole body. At night, the sky is full of stars. Because it is located near the Film Academy, there are often movie celebrities in and out of the cafe, such as Huang Lei, Chen Kexin, Zhang Yang and so on have been here.

Feelings: Take the dog and enjoy the sun or stars together.

Address: No.8 Jianan West Road, Haidian District

5. Fingerprint Theme Cafe

Topics: detective obsession, psychology

Featured recommendations: Iced coffee, omelet rice

Experience: The fingerprint theme cafe at night seems a little mysterious in this harsh and ruthless street. Entering the store, the soft lighting exudes warmth. The old-fashioned desk lamp matches the interior decoration style. There are many photos of foreign detectives on the wall. There is also the mark of Jack the Ripper, which is very suitable for detective fans.

Feeling: dense investigation, reasoning atmosphere.

Address: No.35 Huayuan North Road, Haidian District

6. Peggy Sue Cafe

Theme: French Romance, Flowers

Featured recommendations: rose pink bookmarks, pink secrets

Experience: Entering the store, a fresh air full of flowers blows in your face. The store is dominated by white, calm and gorgeous. Green door frames, peach red chairs, or elegant or simple appliances, delicate flowerpot costumes pour down from the ceiling, immediately make people feel "this is a dream, not a business."

Feelings: Fragrant femininity.

Address: No. 2 Jiuxianqiao Road, Chaoyang District, 798 Art District, No. 706 North 2nd Street

7. our's Cafe

Theme: Democratic Deliberation

Featured recommendations: many people's hazel hearts, dreams

Experience: Open in the semi-underground, door face is very inconspicuous many people's cafe has a hole in the sky, its design is simple, spacious space makes every corner can feel bright, and with "good system design + respect for democratic deliberations + mutual trust and tolerance" business philosophy so that guests can always feel humanized comfort.

Feelings: Democracy feels good.

Address: North Lane, Shaoyaoju, Yuhui South Road, Chaoyang District

8. Peanut Cafe

Theme: Travel

Featured recommendations: peanut coffee, home coffee

Experience: The cafe is hidden in the corner of Duan Qirui's government office. When the weather is good, the sun fills the whole room; sometimes you will meet a tourist culture salon and listen to a few walking stories. Travel is not just on the road.

Feelings: A mental journey home kitchen style.

Address: Duan Qirui Government House, No.3 Zhangzizhong Road, Dongcheng Area

9. I JOY Board Game Theme Cafe

Theme: Board games

Featured recommendations: I JOY special, rose dew, pizza

Experience: I JOY's board games are very comprehensive, from Three Kingdoms Kill, Zoo, Gladiator to Secret Room Escape Games. There are board game teachers in the shop who explain patiently and clearly. Dishes rich, play tired, order a cup of coffee, to a steak, good not happy.

Feelings: Crazy, exciting, relaxing playtime.

Address: No. 10, Chedaogou, Zizhuqiao, Haidian District

10. Great Route Cafe

Theme: niche movies, comics

Featured recommendations: echo, security milk tea, unique

Experience: soft sofa, zombie bride, Simpson, South Park and other anime dolls,"One Piece,""Ito Junji" and other cartoons, plus family-style decoration style, and wait for the shopkeeper to put a movie he has never seen before, really come and don't want to leave.

Feelings: Treat guests as the host's thoughts.

Address: SOHO Shangdu North Tower, No.8 Dongdaqiao Road, Chaoyang District

Talk TOP10

Theme coffee shop locks "circle" and makes "tone"

Strolling through Beijing's commercial, community and tourist areas, it is not difficult to find various types of cafes all over the streets. Some experts predict that China will become the world's largest coffee consumer. If by 2020, Chinese people drink a cup of coffee every day, the whole industry chain will generate hundreds of billions of yuan of market. The owners of themed coffee shops do not want coffee shops like Starbucks, Shangdao and Costa to spread all over the world, but they are bound to get a piece of the coffee shop industry market.

Coffee consumption grade is getting higher and higher, in fact, the focus is on cultural taste, cultural charm is actually the charm of the market. There are hundreds of themed cafes in Beijing, and creating a personalized culture has become the goal of these themed cafes.

The reporter learned that the owners of many theme cafes are elites from various industries, and the people from various industries become the consumers of this theme coffee shop. They pursue the equivalence of values and the promotion of taste. 3W Internet Theme Cafe is located in Zhongguancun, the center of the national IT industry. Its founder is a group of senior Internet elites, and the main goal of 3W Cafe is to build a middle and high-level social circle in the Internet industry. The operators of theme cafes lock in the customer "circle", on the basis of their respective themes, constantly exert creativity, hold theme salons, and try to make their own "tone" to win the market.