Coffee Daily News Coffee Information

Table coffee entered the mainland in the early 1990s and first took root in the south. As a representative of business coffee, it once led a trend. However, with the development of the times, more and more European, American and Korean coffee began to enter China, especially after Starbucks entered China, which changed many people's perception of coffee and made the coffee market go through a reshuffle. Many table coffee shops are gradually defeated in the competition because of their outdated business models. Nowadays, there are many similar new coffee shops in Jinan, which are loved by many young friends. " Han Baihua said.

Because of this, Han Baihua made a bold innovation to the elite style. "the name of collecting flavor is to consider increasing the proportion of dishes. In the past, the ratio of coffee to dishes in our shop was 8: 2, but now it has become 3: 7, further enriching the dishes. Chinese food alone has added 40 varieties. " Talking about his business philosophy, Han Baihua said: "with the emergence of more and more urban complexes, many cafes have gathered in the urban complex, and we are close to the scenic area, but there is still a certain distance from the business circle. It is not suitable to simply make coffee, combined with catering can give better play to its regional advantages."

"Coffee + special food and beverage, more adapt to the current needs of the Jinan market, so that they can choose a coffee shop at mealtime. Because we have increased the proportion of dishes, expanded the consumer group, especially attracted a lot of families to eat, this situation used to be rare in coffee shops. " Han Baihua said. 3 Coffee entrepreneurship can not be based on enthusiasm alone

For many entrepreneurs with dreams, they originally imagined the coffee business as too simple, and only found the difficulties after they really started the business. In the eyes of people in the industry, being the owner of a coffee shop is not like what many people think, you can sit by the window with a cup of fragrant coffee every day, surf the Internet, read books, and chat with friends. Opening a shop means that from personnel management to material management, and even to the trivial matters of oil, salt and vinegar, you may have to deal with them yourself, unless you have become an enterprise. There is a mature management model and reliable management personnel. Therefore, coffee entrepreneurship needs a "persevering" heart and a strong will.