Reduce the price of Aisha coffee to celebrate a bumper harvest

This is the first nationwide price adjustment for Aiwei Coffee to enter the domestic market since its joint venture with Starbucks in February this year.

At present, it is the picking and harvest season of coffee in Yunnan. In Pu'er, the coffee capital of China, the two coffee farms of Manzhongtian and Guide in Aili are fruitful, of high quality and growing well, and coffee farmers have begun to carry out the "first round" of coffee picking. Dong Shu-hsiang, the owner of Aichi's Zade Coffee Manor, predicted: "the average yield of fresh fruit per mu of coffee will exceed two tons."

The busy figures of coffee farmers and coffee technicians can be seen in coffee plantations, drying beds, or processing plants. This year's Yunnan coffee has entered a busy "harvest" season.

"the main reason for this price adjustment is that Yunnan coffee has entered a period of rapid development after the development in recent years, especially in view of the growth of coffee this year, it is about to usher in a new round of" harvest season ". The main purpose of the price reduction is to repay the support of new and old customers for Aichang coffee and Yunnan coffee. At present, many dealers and cafes have ordered seasonal beans from Aixing Coffee. " Huang Lei, general manager of Aichang Coffee, explained the reasons for the price increase of Aichang Coffee.

Aiyi Group has always been more well-known abroad than at home, and is the first "pioneer" to bring Yunnan coffee into the international coffee market. Until early 2012, its cooperation with the world coffee giant Starbucks suddenly broke into the attention of the domestic media and was called a "dark horse" of China's coffee industry.

In fact, Aixing Group, as a local enterprise, has been involved in the coffee industry for nearly 20 years, has been solid and low-key construction of its coffee industry chain, from coffee cultivation, to production and processing, and then to brand building. Nowadays, Aichang Group, which has an increasingly perfect industrial chain, is promoting high-quality and high-quality coffee brands to the domestic and international markets by improving and enriching coffee varieties, improving coffee planting and processing technology, and promoting the healthy and rapid development of Yunnan coffee industry in the form of "combination punch".

Talking about the current development of coffee in Yunnan, Liu Minghui, chairman of Aixing Group, said: "the annual output of coffee in Yunnan is about 60, 000 tons. Although this production accounts for 99% of China's coffee production, it accounts for only 7/1000 of the world coffee production." In the next 5 to 10 years, China will be the most potential coffee market, and our own supply will fall short of demand.