Analysis of coffee industry

At present, more than 50 countries around the world grow coffee and process more than 3000 kinds of coffee beans. Global coffee consumption amounts to 7 million tons per year. Among all the countries, Brazil ranks first in coffee production and the United States ranks first in coffee consumption in the world. The annual per capita coffee consumption in China is less than one cup of coffee, and the coffee consumption in Shanghai ranks among the highest in the country.

1. China's coffee market has great potential.

The potential of the coffee market is mainly reflected in the large number of consumers who like coffee drinks. First, as a world-class international metropolis, the number of foreigners resident in Shanghai has exceeded 200000, and most of these people drink coffee every year; second, the number of people entering Shanghai every year is more than 5 million, whether it is tourism or business inspection. With the continuous development of Shanghai's economy, the number of foreigners drinking coffee in Shanghai will be on the rise. Third, more than 2000 international conferences and exhibitions are held in Shanghai every year, which will attract many people from international industrial circles to come to Shanghai for discussion, which, to a certain extent, will promote the development of the coffee industry; fourth, the new generation of young people in Shanghai are constantly expanding under the effect of cultural integration between China and the West.

two。 Cafes from all over the world compete in Shanghai.

Since the beginning of the 21st century, Shanghai's state-owned and private enterprises have reinvigorated the coffee industry in Shanghai, with the expansion of the red house to become the largest coffee restaurant in Shanghai. Heilongjiang people have invested in the construction of 3000 square meters of Yunlu large cafes in Shanghai. Hunan people set up coffee chains in Pudong New area and other places; Beijingers opened coffee culture clubs in Peninsula Garden.

After Taiwan-funded coffee enterprises entered the Shanghai market in the 1990s, they mainly engaged in simple catering and advocated meals to drive coffee consumption. Taiwan-funded coffee enterprises have more than 10 coffee shop brands, such as "Shangdao", "Mingdian", "cross-strait" and "Diya", while foreign investors seize the Shanghai market with the American "Starbucks" brand, which is currently the largest coffee chain brand in the world. mainly engaged in espresso.

At the same time, the American Yesi, the royal family and Elle? Bika and Italy's Noca and Brisca and other companies respectively enter the Shanghai market. Enterprises in Singapore, Australia and Indonesia mainly seize the coffee raw material processing market; some enterprises in South Korea, the Netherlands, the United States, Italy and Belgium mainly promote coffee machine products; Japanese enterprises promote Japanese-style full service, guide the development of cafes, the more successful is the "real pot cafe".

3. At present, Chinese cafes are mainly foreign-funded and Taiwan-funded brands.

At present, there are more than 5000 cafes in Shanghai, more than 60 coffee processing agents, and more than 30 coffee equipment and coffee utensils manufacturers and agents, with an annual coffee consumption output value of more than 2 billion yuan.

Shanghai coffee chains are mainly foreign-funded and Taiwan-funded enterprises with large investment scale and standardized operation and management. Single-store coffee is mainly run by private enterprises, but the investment scale is generally small, and the management is not standardized.

Due to the different mode and philosophy of operation, as well as the positioning of consumer groups, Shanghai cafes show a trend of bipolar development. on the one hand, one cafe opens every week, and on the other hand, one cafe closes every month. It is reported that there are various reasons for the difficulties in the operation of cafes, but non-standard operation is the main factor.

4. Shanghai Cafe lacks the overall management of the association.

At present, Shanghai does not have a professional organization or management department to coordinate the management of coffee shops, coffee raw material processing, agents and coffee equipment manufacturers, and there is no special department or organization in Shanghai to formulate standards for the coffee industry and to formulate development plans for testing coffee products and coffee industry.