Japanese Coffee Culture the situation of Japanese coffee market ordinary coffee and instant coffee boutique coffee

At first, the Japanese were not used to the aroma of coffee houses in Western Europe. At the time when coffee culture literature and art were in full bloom, Japan was in the midst of the strict policy of isolation in the Edo period. Coffee, the first drink of its time, was established at the Dutch Chamber of Commerce in Dejima, Nagasaki (1641), presumably brought in at that time. However, those who can come into contact with foreigners are servants (officials), businessmen, interpreters and tourists. In 1776, Zumberu's "Chronicles of Japan" was recorded,"Two or three translations finally know the taste of coffee." Coffee, a symbol of foreign culture that was specially transmitted to the island, could not be popularized at that time.

The Japanese drink coffee in 1804, the author of the crazy singer drama, Daejeon Shushan people in "Qiongpu Youzui" a book, in the red hair ship was invited to drink something called "coffee", beans fried black powder, mixed with white sugar after drinking, taste bitter smell and bitter taste can not adapt. From the background that coffee is imported from the island and is not widely accepted, the policy of isolation does affect the Japanese people's unaccustomed taste of new drinks.

In 1823, he went to the Dutch residence in Dejima, Japan, and seemed to like coffee. In the book "Edo Sanfu Notes," it is recorded that "Japanese people like to drink coffee when they get along with us."

The real popularity began in the middle of Meiji. Members of the magazine "Aki" Kitahara Shiraaki, Ishikawa Takaki, Takamura Kotaro, Sato Haruo, Nagai Karikaze, etc. use the "Hongno Nest" site in Nihonbashi Onet Town as their monthly meeting place. In that shop you can drink authentic French cuisine and wine, coffee is authentic French style deep roast coffee. Hong's nest is like a social arena for literati.

From the Meiji era to the Taisho era, cultural salons like this did help create several coffee houses, and Japan finally entered the coffee culture. However, it was still a rare shop for ordinary people.

Coffee salons formed at that time were social places for literati or literary youth, but at the same time, cheap coffee houses were unconsciously popular. At the height of the Taisho era, there were more than 20 branches nationwide. Why are coffee salons so popular? Because in the high-end Western restaurant coffee, then a cup of 15 money, and imitation of Paris or New York coffee shop, then thoroughly implement a cup of 5 money of low-priced coffee. So for a third of the price, you can have authentic and aromatic Brazilian coffee. At the famous coffee salons in the country, the number of Japanese who taste delicious coffee is countless. Coffee salons leave an indelible legacy for popular coffee.

Coffee lovers did increase a lot in the Taisho era, and they became more popular in the Zhaowa era. However, during World War II, coffee was stopped because it was an "enemy drink". Coffee disappeared from Japanese life for a while. Coffee is appreciated and loved as a "messenger of peace."

The coffee market in Japan is very competitive. Includes tea shop and home regular coffee and instant coffee, home coffee and office coffee, a variety of canned coffee, plus hospitality coffee, delicious coffee and so on. Especially in the Heisei era, the demand for more authentic coffee also increased.