Coffee where is the best convenience store coffee 711 convenience store coffee leading products in the Japanese market

Convenience store coffee

Since the above dilemma, we can only in the limited market space, with either you die or I die mentality, to a dying bloody struggle. First of all, the coffee market of convenience stores should stand out. According to the market survey of Nikkei MJ in 2013, "SEVEN CAFE" has become the "Henggang of the East". In short, the coffee of 711 convenience stores has become the leading commodity in the Japanese market. In view of the fact that Japanese office workers are addicted to coffee on the one hand, but run out of money at the same time, 711 introduced hot coffee for only 150 yen per cup and frozen coffee for 180 yen, and guests can help themselves completely by simply paying the counter clerk, a consumption pattern that conforms to the urban rhythm.

The Japanese prefer convenience store coffee now.

Coffee in 711 convenience store is the leading commodity in the Japanese market.

In the first year of the launch of "SEVEN CAFE", the number of cups sold has exceeded 450 million cups. Based on a rough calculation of 100yen per cup, there is already a 45 billion market, which can be said to be a specific case of poverty. After the success of 711, other convenience stores are also catching up. For example, LAWSON, the second brother of the Japanese convenience store, launched "MACHI CAFE" nationwide in April 2014, hoping to get a piece of the pie. Family MART, the boss of the Japanese convenience store, had already set up counter coffee in September 2012, but it was far less powerful than its competitors, so it was repackaged on the road in November 2013 to compete with its competitors with the "FAMILY CAFE" brand. All these can be seen that when the market competition tends to be white-hot, each other has entered a life-and-death struggle stage.