General situation and present situation of Coffee Industry: analysis of the Future Development trend of Coffee Industry

First: coffee production and cultivation will be gradually concentrated. Nowadays, coffee shop franchisees are bustling, and coffee franchisees also provide a lot of convenience for those who like to drink coffee. In recent years, the total output of coffee beans in China has continued to increase, indicating that the planting technology of coffee beans has been significantly improved. With the growth of coffee shop franchisees, the state encourages foreign investment in coffee cultivation, and the output of coffee beans in China will continue to grow in the next few years. "company + base + farmers" will become the main mode of coffee cultivation and processing.

Second: diversified marketing models. Now in large and medium-sized cities, coffee consumption is becoming more and more mature, and the business format is developing to a small, simple popular coffee shop, with the introduction of coffee joining restaurants, coffee carts, coffee joining minibuses and other marketing models. According to the positioning of different consumer groups, more coffee sales formats will emerge one after another.

Third: brand management. With the development of the coffee industry, the competition of coffee shops is getting bigger and bigger. As coffee consumers are generally medium-and high-grade consumers, the brand awareness of coffee shops is particularly important for their future development. Coffee shops will pay attention to the concept of brand management. Only when coffee operators have an accurate grasp of the future development trend, can they avoid and overcome the problems that may arise in future management.

Fourth: the diversification of decoration style. The future success of the coffee shop is inseparable from the existing good geographical location and exquisite decoration. As we all know, people come to a coffee shop to enjoy a comfortable environment, so the decoration of the coffee shop will directly affect the quality of the coffee shop business. Investors need to aim at different market groups and entrepreneurial grades to make coffee accolade target, "mu" bluff "turbulent coal". According to the analysis in the field of coffee planting and processing, Yunnan and Hainan are engaged in coffee planting and processing more enterprises. but most of them are mainly rough processed products, and the number is limited, there is no competitive brand, lack of deep processing products. All in all, it is generally a case of low-level competition